Reasons why marketers fail to make good use of “first-party data”

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"First-party data" can also help companies conduct focus marketing for existing customers. Using customers' past purchase records and interest information, relevant products can be presented in a personalized recommendation. Many e-commerce companies have already begun to do this. Among them , Amazon can be said to be the best austria whatsapp number data 5 million example. For example, if a company launches a new pair of jogging shoes, marketers can recommend the product to customers who have purchased similar products in the past or have been interested in purchasing similar products.

Although the marketing model using "first-party data" for audience targeting has unlimited potential, marketers often fail to gain entry. A recent survey pointed out that on average, more than four out of ten marketers can only effectively use less than 40% of the "first-party data" within the company. The key factors for this limitation are listed below:



Lack of appropriate technology: Companies must have appropriate artificial intelligence technologies such as machine learning to effectively collect and utilize "first-party data." However, most companies lack relevant technology or do not have the technical knowledge background for practical operations. If an enterprise is in this situation, it should seek assistance from a professional company that provides relevant technical services.