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This is great for croatia phone numbers viewers who are multitasking and may even be mindful of their needs. Keep in mind that you want them to focus on the video and understand the message you want to share.
It can be difficult for them to focus on your video if they can simultaneously scroll down your article. Additionally, they won't be able to read the text because the video is blocking half the screen. Viewers will close your video popup, which defeats the purpose of having a popup in the first place.
Using the lightbox effect, you frame and force the eye to your video . You can also customize the lightbox effect to not only darken the background, it can filter it with colors of your choice.
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As with the example above, you can also choose to use a filtered version of your brand colors.
6. Don't hide X
Some popups hide the X or close button to force viewers to sit through the entire video. In terms of watch time, this is a good strategy, but it will have a negative impact on viewer perception.
Remember, the goal is to retain customers and relationships above all else. Hiding the close button will be seen as intrusive and may even hurt engagement with your site.
People are likely to visit your site because they have a specific purpose in mind. For ecommerce, they go to your site to browse products and eventually purchase.
A pop-up that suddenly appears and distracts their thoughts can cause them to close it. When they are alarmed and frustrated by the obstacle, the discomfort increases when they can't find the well-hidden close button. Eventually, they leave your site altogether and look elsewhere.
This is why the content of your pop-ups is so important. If your video pop-up is directly related to the purpose of the visit to your site, then it becomes value-added content . Having a database of whether or not the pop-up is working can help you identify relevant factors.
There is a clear close button, giving a sense of control. Viewers don’t feel trapped or cornered. Viewing a pop-up becomes a choice rather than an ad, even if the pop-up is about advertising.
