Including it in your Inbound Marketing strategy will bring you many advantages, since the speaker and the audience do not need to be in the same place, so you can reach a much larger audience.
Its possibilities are endless. You can use it to present a new product, give belarus phone number library conference, teach an online course, show a new feature of a tool... So, if you think the time has come to take advantage of this format, discover the steps to create a webinar from scratch and give your brand a boost!
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Creating a webinar step by step
1. Definition of webinar objectives
2. Organize the content of the webinar
3. Choosing a webinar tool
4. Creating a landing page
5. Promotion of the webinar
6. Before the live
7. Recording of the webinar
Renew your website
Index [ Hide ]
Creating a webinar step by step
1. Definition of webinar objectives
2. Organize the content of the webinar
3. Choosing a webinar tool
4. Creating a landing page
5. Promotion of the webinar
6. Before the live
7. Recording of the webinar
Creating a webinar step by step
A webinar is nothing more than a seminar that is broadcast over the Internet. It is scheduled for a specific date, transmitted in real time and allows the audience to interact with the speaker in a direct and personal way.
You must keep in mind that for your webinar to be a complete success, it is important that you develop a well-planned marketing strategy , which includes the following steps :
1. Definition of webinar objectives
First of all, you need to define the objectives you want to achieve with your webinar: do you want to make yourself known? Promote a product? Attract subscribers?
Once you have this clear, you must select the audience to whom it is directed (your target).
Next, define the theme of your webinar, whether you are going to invite any speakers, the date and time, and what you are going to promote at the end of the seminar (an online course, an e-book, a service, etc.).
2. Organize the content of the webinar
Prepare a script that outlines the structure of your webinar (which should not exceed one hour in length ⚠):
40 – 45 minutes
Greetings and welcome. You can wait 5 minutes out of courtesy for all participants to connect.
Introduction and development of content (of value and relevance to your audience).
5 minutes
To promote your product or service.
10 – 15 minutes
Question round to answer all your attendees' doubts.
3. Choosing a webinar tool
Choose a software for your webinar, paid or free , depending on the number of attendees and your objectives.
For your first webinar, we recommend a free tool such as Google Meet , Skype or Zoom . Afterwards, depending on your experience, you can consider whether to start using a paid tool.
4. Creating a landing page
In this step you must design a landing page to attract attendees with the following structure:
In the header , the title of the webinar, speakers, the number of places and the modality (which will be online) and the registration form (requesting the name and email).
Below should appear the objective and the learning that those who complete the session will obtain.
Next, you should include a brief description of the speaker (professional experience).
Finally, you can add social media buttons so people can share it and reach more people.
All those who register will arrive at a Thank You Page , where they will be thanked for registering. They will also be sent an email confirming their registration and the date and time of the webinar.
5. Promotion of the webinar
In order for your webinar to reach the maximum number of people possible, you must promote it . Among the actions you can carry out to spread it, we highlight:
Add a banner or pop-up to your website.
Create a blog post that includes the banner and landing page for the webinar. You can also create posts related to the topic you are going to cover.
Prepare an email marketing campaign .
Promote the event on your brand's social media . You can share it as a normal post and then invest a certain amount of money in promoting it, through Facebook or Instagram Ads, segmenting your target audience well.
