As the marketing environment changes with the emergence of various marketing methods such as content marketing and social media marketing, the nature of email marketing is also changing.
Email marketing is now used in a wide range of ways, including by combining it with other marketing methods. In this article, we will introduce the benefits of using email marketing.
7 benefits of using email marketing
Table of Contents
1Customizable for each individual customer
2Use in conjunction with content marketing
3Use in conjunction with social media
4Low cost and labor required
5Analyze responses to emails and understand customer needs
6Useful for lead nurturing to develop customers over the long term
7Cross-selling made easy
8summary
Email marketing may sound a little old-fashioned, but while it's certainly a chemical manufacturers email lists common technique that's been around for ages, it's still an essential part of marketing today.
As the marketing environment changes with the emergence of various marketing methods such as content marketing and social media marketing, the nature of email marketing is also changing.
Email marketing is now used in a wide range of ways, including by combining it with other marketing methods. In this article, we will introduce the benefits of using email marketing.
Customizable for each individual customer
It is often thought that mass email marketing will result in uniform emails. However, by using the mail merge function of the email delivery system, you can insert the customer's name and company name into the subject and body of the email based on the customer information in your database. This makes it possible to send emails that are customized for each individual customer.
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[Company name]
[Customer name]
Thank you for your continued support. This time, we would like to thank you for our……
..------------------------------------------------------------
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[Top One Co., Ltd.]
[Hanako Yamada]
Thank you for your continued support. This time, we would like to thank our company for……
..------------------------------------
In this way, including your name in the body or subject of the email creates a sense of exclusivity and attracts the interest of customers. Customers are more likely to want to read the email than if it were a standard email.
It is also easy to narrow down the attributes of the customers you are sending emails to (such as industry or job title) and use different email content. For example, it may be better to change the content depending on the industry. You can introduce use cases that are tailored to your customer's industry to make your email more interesting.
Use in conjunction with content marketing
Email marketing is a marketing method that has been around for a long time and is often considered old and outdated, but it goes well with the popular content marketing.
Content marketing generally involves disseminating information through company blogs and videos. However, there is a major drawback to this. Company blogs and videos basically disseminate uniform content, and it is not possible to disseminate information that is finely tailored to individual customers. Email marketing can cover the drawbacks of such content marketing.
With email marketing, you can create multiple emails with content tailored to the attributes of each customer and send them out individually. You can also combine this with content marketing, such as including a link to your company's blog in the email to direct customers to your blog.
