Good design is more important than ever, as email marketing generates 40 times more leads than social media and is the most effective method for boosting conversion rates.
But how do you south africa company email list create visually appealing campaign and newsletter designs that also contain good content?
In this guide, we'll share with you the most important elements for creating a memorable email. We'll also talk about visual elements that can take your email marketing to the next level.
8 Essential Elements of Email Design
Start your design process by creating an email template . This design will serve as the basis for your future emails. Create two or three templates for different types of messages.
Your template should include the following elements:
1. Header
The header design is the first thing your readers will see, so it's important to make it attractive.
The design below contains a header with a simple design featuring the company logo, so you know exactly where this campaign is coming from. The banner also outlines what to expect from the content, which is a great way to encourage subscribers to continue reading.
When designing an email template, make sure to leave enough space for a header that is unique to your brand. The header doesn't need to be modified, two versions should be sufficient.
2. Color scheme
Your brand identity is what will set you apart in your industry from your competitors. Your logo, colors, fonts (more on that later), and your way of expressing yourself all form your identity, and you should consider their consistency in your campaign design. As long as your palette remains consistent , you are allowed to make certain additions.
