A few months ago, the news came out about the launch of Google Analytics 360 , the new package of Google tools, made up of 6 new platforms for analyzing the data obtained in campaigns and for creating subsequent reports. Although many of them are currently in beta version, they have already been used.
One of these tools is Google Data Studio . A platform that has recently reached Spanish territory (as well as other countries) and that allows companies to analyze the data obtained and easily create reports that bulgaria phone number library in the evaluation of campaigns. Thanks to Data Studio, you can unify and connect the data obtained from different Google tools, such as Google Analytics , Google AdWords , or YouTube Analytics ; and other external platforms and formats, such as Excel documents, to create global reports for a company. In this way, in addition to collecting all the necessary data, you can view it in a simple and intuitive way, share or edit it with colleagues in real time and send it via email to your clients.
In addition to being able to create interactive reports in a simple way, since its use is similar to that of Google Drive , you can filter these reports by time periods, geographic areas or population segments, among others.
Some of the main advantages of this new tool are:
It is an intuitive and easy-to-use tool.
Allows you to select data from different platforms , such as Google AdWords or Analytics.
You will be able to create graphic reports without needing any design or layout knowledge.
Optimization and saving of time and resources invested in making presentations.
You will have the possibility to send these reports immediately to your clients.
Create and edit joint reports with your team members in real time.
Currently, and although it is in beta version, it is already known that this platform will have two versions, Google Data Studio Free and Google Data Studio 360. Although the price of the paid version is unknown at the moment, its two differences have already been revealed:
While in the paid version you can create unlimited reports, in the Free version you will have a limit of 5 reports.
As for technical support , the Premium version has telephone support.
These are the main features of the Google Data Studio platform, integrated into the Google Analytics 360 package . A tool that is a simple and effective solution to the laborious task of creating marketing campaign reports, facilitating their automation. What do you think of Google Data Studio?
