Blogs often have a bounce rate of over 60% . This is because many of those who come across a post do so after clicking on a link on social media or through a newsletter, read the content of the article that cameroon phone number library them, and then leave. To a certain extent, we have to take this into account, but we also have to try to reduce the percentage of visitors who leave as soon as they arrived.
To do this, it is important to know the symptoms, to know why your blog has a high bounce rate . It could be due to one or more of these 6 reasons:
1. The page takes a long time to load
Nowadays, this is a basic aspect. No one is going to wait more than 4 or 5 seconds for the page to load, so if it doesn't load quickly, you can expect that almost everyone who was ever interested in reading your post will leave before even reading the title. To avoid this, make sure you have quality hosting and that the images don't take up too much space .
2. The design is not attractive or does not adapt to all devices
If users don't feel comfortable browsing your site, they will quickly leave, no matter how interesting the content may be. That's why the blog design must be attractive and intuitive , so that it somehow encourages visitors to continue browsing. It is also essential that it be responsive , that is, optimized for viewing on mobile devices.
3. Overwhelming pop-ups
How many times have you landed on a page, had pop-ups pop up, and quickly hit the close button? You should avoid using pop-ups , or at least try to make sure they don't overwhelm the user right away. One option is to configure the pop-up to pop up after 30 or 40 seconds , giving the visitor time to engage with your post.
4. Low quality content
We have already managed to ensure that the user does not flee at the first opportunity due to a slow page load or a horrible design. Now we have to ensure that he stays with us a little longer reading our article and then clicks on a call-to-action or continues browsing the blog. To achieve this, we must create quality content that is timely and of interest to our reader. If we are boring, we make spelling mistakes and what we write does not contribute anything new or is not interesting to the reader... we already know: it will not go beyond the first paragraph.
