Customer Relations Management tools are used in pretty much any industry world over. So they don’t have specific industry-related functions but they do have lots of general use ones.
While the disadvantage of the CRM is pretty obvious in this light – it cannot be a full-fledged replacement for a hedge fund platform, there are several advantages that prompted many investment fund managers to adopt this tool.
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Advantages of Using a CRM Bulk SMS UK For Hedge Fund Management:
CRMs are universal. They are designed to fit many industries and be useful for any type of business model. So by utilizing such a tool you automatically get exposure to the ways things are done in other economy sections that you may learn from.
The high degree of customization. Due to the fact that these tools are to be used in a wide variety of segments, they are the chameleons of the software. They adapt to anything. Their features are developed in a manner that allows them to create a custom field in any of the features: contacts, pipeline, deal, tasks.
Symbolic price per user per annum. While hedge fund risk management software and other industry-specific tools may cost thousands of dollars per annum per user, CRM for fund management starts as low as 20 bucks per month per user if paid annually. Nimble, for example, is just $25 per month if billed monthly and $19 if billed annually.
This low price is possible due to the fact that the addressable market of such software is enormous, unlike with narrowly-specialized investment fund tools.
Powerful leverage for sales and marketing. Too many professionals don’t feel like selling. It’s just they find their skills are too rare and too precious to waste on selling. Which is so true for the hedge fund management team.
But without the legal possibility to advertise, this niche market needs promotion to survive. The more assets you manage the bigger cut of it you are getting at the end of the year. Investment fund CRMs are an amazing tool to boost the marketing efforts of your team, read on for details below.
CRM For Hedge Fund Managers: Features
So what are the features that Customer relations managers offer to their users?
Contact Management
Task Management
Deal management
Pipeline management
Calendars module
Scheduling tools & reminders
Profile enrichment extension
Integrations via API, Zapier, etc
Email Marketing
Social Insights
Now, that we have gone through the specific characteristics of the fund management systems as well as CRM key features, let’s see how those can help investment professionals manage their investor relationships better.
Hedge Fund CRM: Practical Tips How To Apply the Tool to Ease Your Days
Investor Relations: The New Heights
The pinnacle of the hedge fund manager’s job is getting more HNWI on the phone. Networking and word of mouth mean a lot when your business cannot be legally advertised, right?
The way to get more clients and increase your AUM is by providing outstanding service to your current pool of clients – accompanied by outrageous returns, of course.
CRM contact management module is the ultimate tool for sustaining meaningful timely professional relations due to an array of functions one can do from a contact screen: