So you know how tough the competition can be to get noticed!
The days when your advertising was set in stone until reprinted seem a long time ago now.
And yes, today Facebook allows you to create advertising formats that automatically adapt to the user profile and their behavior towards your website.
Facebook Dynamic Ads follow a simple rule: each user has their own associated all mobile number list advertising content for tenfold effectiveness!
Ready to get started with dynamic advertising? Here are the 4 main steps to creating your advertising campaign with our Social Media Advertising Agency in Montreal :
Install the Facebook pixel
Create your product catalog
Create your dynamic ad step by step
Use Facebook dynamic ads even if you don't sell products
Facebook dynamic Ads: what are they?
With Facebook Dynamic Ads, you increase your chances of being seen by people who are actually interested in your content.
At first glance, a dynamic ad is like a regular Facebook ad. But instead of creating a campaign for each product or service, you create a template that will adapt to the user based on their behavior, interests, and the data you have defined.
Here is the example Facebook used in the case of a company working in real estate:
How to create a Facebook dynamic ads?
Why is creating dynamic advertising a good strategy?
You save time: you simply need to upload your product catalog, and then Facebook takes care of the rest. No more need to manage keyword or duration targeting.
You improve your conversion by targeting people who viewed a specific page or product without making a purchase.
You reach all users: whether they are on computer, mobile, or tablet, Facebook will adapt the format.
This feature offers the possibility of creating more lively content: you are therefore more likely to make an impression on your audience than with classic static content.
Convinced? Our Facebook Ads specialist will show you right away how to launch your first campaign.
Install the Facebook pixel
The Facebook pixel allows you to track user activity on your website and then leverage this data in the publication of Facebook dynamic Ads.
If you don't know how to install a Facebook pixel yet , follow our guide for WordPress:
This pixel will subsequently allow you to have a precise report on the effectiveness and profitability of your advertising campaigns.
Create your product catalog
The second essential element is a catalog that contains all the information about the products you sell and want to promote.
To create it, follow these 3 quick steps:
Log in to your Facebook Manager account and go to the “Catalog Manager” tab
Enter your company's sector
Add your products, either manually or from an existing list on a commercial platform
How to create your dynamic advertising?
Tip : You can then use this catalog for your store on Instagram!
Learn more about how Facebook ads work
Create your dynamic ad step by step
You are ready to create a Facebook ad
To do this, go to your Ads Manager as for any other advertising format, and click on “create”.
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