But at Digitad, we like to see the glass half full. Thanks to all this data (as uninspiring as it may be for the dozens of friends forced to see it every day on their news feed), the options for targeted Facebook Ads advertising are now endless.
When targeted well, social media ads allow you to put your products and all whatsapp number list services in front of the people most likely to be interested in them (a task that is more difficult than ever since the new Facebook algorithm!), maximize your advertising budget and multiply your sales on social media.
But how do you target well on Facebook Ads in order to get the most out of it? Hold on to your hat: that's what we're revealing to you today!
How to target well on Facebook Ads?
Like painting, music, and poutine, Facebook targeting is an art . Our Facebook Ads experts spend hours finding the best targeting options for our clients, testing variations of each Facebook Ads ad they design, and optimizing their campaigns accordingly.
As a busy small business owner, we know that you can’t afford to invest so much time on all the little details of your Facebook Ads targeted advertising campaigns. That’s why these 7 targeting options are so interesting: no more wasting your advertising budget on huge samples of the population to get satisfactory results! Get inspired by our suggestions to design ads that reflect your customers while maximizing your results.
Here are 7 types of targeted Facebook Ads advertising that will shake up your campaigns:
Target users ahead of a major event
Target these users' friends!
Target newlyweds
Target users who are traveling
Target long distance romantic relationships!
Targeting individuals who have just returned from a trip?
Target good shopping habits!
Discover our social media advertising prices to get support from our Facebook Ads experts.
1. Target users near a major event
Did you know that you can target individuals as they approach a major event in their life? Birthday, graduation, wedding, divorce… All sorts of needs need to be met at every stage of a person’s life: be there for them!
Possible uses of this type of targeted advertising Facebook Ads
In some cases, the targeting opportunities are clear: for a wedding, florists, dress shops, caterers, makeup artists, wedding planners, and photographers are probably in the mix. But you don't have to be in the event industry to take full advantage of this type of Facebook targeting!
Take wedding anniversaries: men and women alike are searching for the perfect gift to celebrate the occasion, a quest that is often stressful and filled with doubt. All you need to do is target these individuals and show them why YOUR product is the perfect gift.
Let's go even further and be even more creative: by combining a significant event with another demographic characteristic (age, education, number of children, income), you can find the perfect segment to promote your products and services.
For example, if you offer babysitting services, you could create a Facebook ad targeting parents with upcoming wedding anniversaries and offer to babysit their little ones so they can enjoy their date night.
Trust us: when it comes to combining targeting options, the possibilities are endless! (our LinkedIn Advertising Agency in Montreal confirms
How to target these individuals on Facebook Ads?
There are several events that can be targeted on Facebook:
Marriage
Engagement
New job
Birthday
Wedding anniversary
You will find these options under Demographics > Life Events:
How to target well on Facebook according to the characteristics of your audience
how to target events on facebook
2. Or better yet… Target their friends!
Finding the perfect wedding or birthday gift for your best friend isn't always easy: when the last Backstreet Boys concert ticket has just been snatched from under your nose and you still don't have a plan B, all options are good to avoid showing up empty-handed to your best friend's party.
You're not the only one struggling to find last-minute gifts: hundreds of Internet users share the same frustrating fate. But then again, why not look on the bright side: this is the perfect opportunity to design and run an original Facebook ads targeted ad!
Possible uses of this type of targeted advertising Facebook Ads
There are thousands of different products and services that lend themselves perfectly to this type of audience: books, beauty products, jewelry, shoes, clothing, beauty treatments, bunjee jumps, Hello Kitty figurines… Anything can be a gift!
How to do it?
To access this targeting option, select Demographics > Life Events > Friends of:
how to target your target audience's friends on facebook
Accompany your ad with text that is relevant to your audience's situation ("surprise your friend for their birthday with a [your product/service]") to personalize your ad and make it even more effective.
You can also highlight how your company simplifies the gift-buying process, making the customer's life easier and allowing them to stand out in the eyes of their friend with a memorable gift! Here's how Token did it:
how to target your target audience's friends
Learn more about setting up your Facebook ads in French
3. Target newlyweds
Once the engagement and marriage are over, a whole life has to be built. What better consumer than someone who rebuilds their life from A to Z?
Newlyweds are looking for trusted companies to support them throughout their married life, making them the ideal target for any SME looking to build customer loyalty. Capture their attention before your competitors do!
Possible uses of this type of targeted advertising Facebook Ads
All sorts of companies in all sorts of different industries can target newlyweds. These individuals are now interested
