Did you know that Instagram has surpassed 2 billion active users?
The rapid growth of the application has created opportunities in terms of marketing. Today, many companies use social media advertising in Quebec on Instagram to expand their customer base, strengthen their notoriety america whatsapp number promote their products, but also: TikTok Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads ... Are you one of them?
What is Instagram advertising?
Instagram is an application whose principle is quite simple: users share photos and/or short videos.
The application provides many filters to allow you to embellish your content. These filters and other features (Boomerang, Layout, Hyperlapse, IGTV) make using Instagram more fun and stimulate the creativity of its users.
Create a photo post on Instagram
Instagram ads are based around images and videos, with the aim of boosting awareness, visibility and engagement with a defined audience. The idea is to share good quality content, inspiring photos and videos, which will make users want to follow your brand.
The success of the application is based on the creativity and engagement of its users, so the goal for you is to follow this movement while standing out and preserving the originality of your brand.
Why should you invest in Instagram advertising?
Instagram advertising offers a multitude of opportunities for your business to build brand awareness, generate engagement, and grow your business. Many businesses are already taking advantage of it:
63% of marketers plan to grow their presence on Instagram
1 in 4 young people believe that influencers are the originators of new trends
eMarketer estimates that Instagram advertising generated $6.84 billion in mobile ad revenue in 2018, representing a significant portion of Facebook's global ad revenue.
Evolution of revenue generated by advertising on Instagram
So why invest in Instagram advertising?
We see 4 main reasons for you to consider Instagram as a promotional lever for your brand, services or products:
Accessibility: Instagram is accessible to everyone, anyone can advertise on the app.
Audience: Instagram offers a global reach. You can target any audience. Plus, you can now target your audience based on data collected by Facebook.
Ad Format: The native ad format makes it more user-friendly. Ads blend in with organic posts.
ROI: According to a study by Shopify, Instagram advertising has the best engagement rate than any other digital advertising. The app’s conversion rate is over 1.08%, which is higher than Twitter (0.77%) or Pinterest (0.54%).
Comparison of conversion rates by social network
To sum up, Instagram is one of the most powerful platforms to reach a mass audience, connect with your target and strengthen engagement around your brand. As a company, you have everything to gain! However, a real El Dorado for BtoC companies, Instagram remains a little less effective in BtoB.
Don't hesitate to audit your social networks to identify the media best suited to your activity.
To learn more, contact an Instagram advertising expert .
If you are still not convinced about Instagram advertising, you can also check out our guide: why advertise on Instagram?
The different advertising formats available to you
Depending on your goals, your advertising message and your budget, you will have to choose from the advertising formats offered by Instagram.
There are 6 advertising formats on Instagram:
1. Instagram feeds advertising
Single image
Single video
Carousel
Slideshow
2. Instagram stories advertising
Image format
Video format
Instagram advertising format
Instagram feeds adver
