A landing page view is only recorded when your tracking setup creates a page_view event. The timing of this varies from site to site. But from 2024, this will happen on every site after a visitor accepts marketing cookies in the cookie banner. If a user leaves after clicking through to the campaign before the page_view event can be created, the view will not be counted.
Marketing cookies are declined. Some users decline all cookies or specifically tracking cookies for marketing purposes. Without this explicit consent, your tracking settings (if set to AVG-proof) will not forward events to your Meta Pixel.
High bounce rate. When users leave (bounce) your landing page before they american mobile number list have interacted with your site and your cookie banner, Meta may register the click, but you will never receive a page_view event from that visitor. A high bounce rate is mainly due to three reasons:
The landing page does not match the expectation created by the ad.
The page loads very slowly.
There are too many bad clicks on your Meta Ads ad.
Technical issues, such as faulty scripts or missing marketing data, can cause page_view events to not be created at all or to not populate these events with the fbc and fbp parameters, so that Meta can't figure out if the page_view event it received came from one of your campaigns.
Misconfiguration of tracking in Google Tag Manager. It's always useful to check if page_view events are still being created as expected. In fact, it's possible that due to a Google Tag Manager or site update, you're no longer correctly measuring those page_view events.
