Enhanced Consent Mode allows tags to fire even before the visitor accepts or declines cookies. Even if a user does not consent to the use of cookies, the tags fire but adjust their behavior based on the user’s choice.
Basic Consent Mode ensures that the Google tag is only triggered if the user american mobile number list consents to the use of cookies. If the user declines to consent, no tag is triggered and no information is stored.
What will change with v2? Google introduces two new parameters to communicate user consent and control the use of permitted data. These two parameters create two new permission states: ad_user_data and ad_personalisation, which are attributed to user consent:
ad_user_data is used to consent to sending user data to Google for advertising purposes. Website users must then agree to share their data with Google.
ad_personalisation determines whether data can be used for ad personalisation, such as remarketing. Users must agree that the data they wish to share with Google can be used for ad personalisation.
The current analytics_storage and ad_storage parameter tags in permission mode only relate to data collection, while these new parameters relate to how data is used and shared.
The introduction of Google Consent Mode v2 brings significant short-term changes for online retailers and business owners. Websites and online stores that do not comply with the new rules risk being banned from Google Ads. By losing this important advertising channel, website traffic, the number of leads and sales also decrease. This development forces advertisers to be more strict when it comes to obtaining user consent for data collection. Failure to comply with these requirements leads to limitations in advertising opportunities, giving competitors an advantage.
For website owners operating in the EU, ex
