You’ve got a limited amount of time/text, so your message needs to come across directly and convincingly. The third purpose of email subject lines may be easier to overlook than the first two. As short as subject lines are, they are still a form of content. This means you should pay careful attention to not only what you write but how you write it. Let’s be real — not everyone will open your email. Even fewer will actually read the body of your email.
But most of your subscribers will read the subject line, even if unconsciously. Scrolling through inboxes, subscribers scan and take in three things without even opening an email: the sender name, subject line, and preview text. Graphic labelling sender name, subject line, and preheader text in an email user's inbox. For the people on your email list, the habit of reading the sender name and subject line consecutively contributes to how they view your business, i.
e., your brand image. While it may seem like a small thing, even your subject line plays a role in building and maintaining your brand image. For this reason, making sure your subject line embodies your brand’s personality should be a top priority. What does this mean in practice? Well… If your brand is friendly, happy-go-lucky, and approachable, then your subject line should be that way too. Use emojis to demonstrate your up-beat energy. Make jokes to come across as easy-going and accessible.
