Looking At Your Content Menu Ingredients (I.e., Topics), Identify Which phone number data Formats Resonate Best With Your Audience Based On The Same Metrics You Used Earlier.for The Financial Services Example, Let’s Say The Team Creates Content In Four Formats: Blogs, E-books, Format Affect The Conversion Rates?to Discover This, I Create A New Spreadsheet That Breaks Down The Content Hub Into Individual Assets, Identifying The Format, Total Impressions, Conversions, And Conversion Rate.with This Data, I Can See The Top Formats For Our Three Topics Are: E-books (~% Conversion Rate), Videos (~% Conversion Rate), And Blogs (~%).
Podcasts (< %) Don’t Make The Cut.now The Team Can Develop The Content Combos Based On Three Topics (Taxes, Investing, And Wealth Planning) And Three Formats (E-books, Videos, And Blogs). Make Your Limited Menu An Ingredient In Your Content Missionraising Cane’s Incorporates Its Limited Product Offerings Into Its Brand Narrative. Here’s How The Company Explains Its Menu Concept:our Concept Is Simple And Unique… We Only Have One Love – Quality Chicken Finger Meals! At Raising Cane’s You Get An Exceptionally High-quality Product Served Quickly And Conveniently.
