Good search terms
Good site
Strong content
Good links to the site
“Google may be checking it a bit differently now and cheating is getting harder. But this is and will remain the basis. That’s why my advice: read less about SEO and just create great content for the people you want to reach. So hoppatee, fast block internet and create content!
Woman holding cookies in front of her eyes.
The cookieless future
In 2020, Google announced that Chrome will block third-party cookies . Initially, this 'Google Privacy Sandbox update' was planned for early 2022, but has been postponed by at least 2 years.
But despite this, there is a clear trend towards better protecting the privacy of website visitors and phone users. For example, the new privacy settings of iOS 15 are a challenge for marketers and Apple's Mail Privacy Protection has implications for email marketing . We are heading towards a so-called 'cookieless' future. For marketers, this means that personalization, targeting and retargeting must be done differently.
What is the impact of the approaching end belgium telegram data of third-party cookies? And how should marketers deal with personalization, targeting and retargeting of ads? Here are a few useful articles to help you dive deeper into this topic:
Google's Privacy Sandbox Update Delayed Until 2023: Here's What You Need to Know
Online privacy & tracking: these techniques and changes you need to know
Online marketing without third party cookies: this is how you do it
Prepare for marketing without Google's third-party cookies
How can you prepare now for the cookieless future?
I asked Frank Raaijmakers (Web Analytics specialist at Yonego) what steps marketers can take now to prepare for a cookieless future.
Frank: “It is important for marketers to be flexible and to stay up to date with all developments. Because developments follow each other so quickly, it is dangerous to develop a fixed solution that is not flexible. You must be able to adjust your strategy at all times to the updates from Google and Apple. So read the latest news every week so that you can work on any adjustments to your solution in good time.
