What is the difference between email automation and email marketing campaigns?

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Mitu6800
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Joined: Sun Dec 15, 2024 4:57 am

What is the difference between email automation and email marketing campaigns?

Post by Mitu6800 »

Email marketing campaigns are part of email automation. Depending on the actions performed by users, the different predefined rules that configure the automation are activated to automatically send email responses to your contacts.

Linking your email marketing software to a CRM or web analytics platform allows you to set up different triggers for different customer actions and behaviors, which can be segmented and personalized for the best results.

Below you will find examples of emails with different objectives that can be part of your marketing automations.

Cart abandonment singapore business fax list emails remind shoppers of products they haven't purchased yet.
Reactivation email campaigns launched after a decline in customer activity to encourage repeat purchases or improve engagement.
Confirmation emails to thank customers who have performed specific actions on your website.
Personalized event emails triggered by customer information, such as birthdays and anniversaries .
Cross-sell emails that suggest products to customers based on their previous purchases or browsing history.

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Types of automated emails
Now that you know that automated emails help increase the effectiveness of your email marketing, a good way to speed up the implementation of marketing automation is to look at different email automation examples to see which ones can be applied to your business to achieve your goals.

Below are some automated emails you can start using for your business today.

1. Newsletters
Newsletters keep your audience and subscribers informed about the latest news and events. This can be new products, promotions, updates, and more. With newsletters, you can stay in touch with your subscribers to ensure constant communication and increased engagement .
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