Segmenting based on where your prospects are in the sales funnel is one of the most useful ways to personalize your message.
By visualizing your sales in this sales funnel template, you can easily test, improve, and forecast your revenue . Managing prospects in templates will help you apply strategies and tools to better identify them.
Depending on where your austria business fax list customers are in the sales funnel, you can adapt your communication strategy to attract and convert them. You will have three main divisions to manage in your sales funnel:
Top of the Funnel (TOFU). The TOFU is where new customer subscriptions and enquiries are located. You can send them an email, informing them about your eCommerce brand and your store’s values to nurture the relationship.
Middle of the Funnel (MOFU). You can break down the MOFU segment with product-specific emails, flash deals, and personalized recommendations for the user.
Bottom of the Funnel (BOFU). In BOFU, users are almost ready to convert or abandon the sale. However, users may experience cart abandonment at this stage. To prevent this, you can send these customers a push email to reset their cart and complete their purchase at checkout.
6. Analyze your personal interests
Another email segmentation strategy worth implementing is based on personal interests . You can create a user profile on your website or use an email subscription program to learn more about their personal interests . By asking your followers directly, you can eliminate unnecessary elements and target your audience based on their real interests.
Do you remember receiving an email from Spotify with a list of the best songs of the year and your favorite genres? Spotify intelligently uses this personal interest information to automatically present you with similar music or notify you of new releases.
