If you know where your ideal customer is, that is probably the channel where the first contact (touch point) will take place. But what does it look like from that moment on? In the customer journey you want to describe all phases and pay attention to the information needs that your persona has at each phase (according to the STDC model ):
From Stranger to Follower (See)
From lead to customer (Do)
From customer to returning customer (Care)
See Think Do Care customer journey
What content will grab your attention so that your ideal customer becomes a follower? What information will make your customer download your freebie? What information does your customer need to convert?
In the customer journey you describe per phase:
The need for information
The channel on which that phase takes place
How your ideal customer feels at each canada telegram data stage of the customer journey
Tip 5. Collect & use customer language
A pitfall of entrepreneurs and marketers is that they describe their product from their own point of view and expertise. Of course you want to provide all the nice features, USPs and detailed information about your service or product. But you can quickly move on to jargon. Much more important is that you use terms that the persona also uses.
What words do your ideal customers use to describe their problems?
What are they searching for? What are the terms they are Googling?
Do they already know what possible solutions could be? Or are they not aware of this and should you therefore stimulate them with content that describes the problems?
You can collect customer language during (telephone) conversations, for example in the validation conversations I mentioned earlier. But you can also do research on social media by looking at the content of ideal customers. What do they encounter and how do they describe it? Google Trends and suggestions can also provide interesting insights.
