If you look at actual behavior, you see an almost completely opposite effect occur: a societal rebound effect. What we lack now, we will want back to a greater extent.
We saw the rebound effect in the Roaring Twenties , a period of frenzied freedom, consumption and cultural expression that followed the austere period surrounding World War I. It looks very much like we can expect a Roaring Twenties in the 21st century as well.
In the context of consumer behavior, france telegram data this means a complete rediscovery of everything that 'wasn't possible for a while'. I foresee golden years for activities, leisure , vacation and last but not least physical retail.
What we now lack, we will want back in greater measure.
2. Product preference and corona
Tragedy has been shown to have a predictable impact on our product preferences. Whether it’s the personal loss of a loved one or major global tragedies like 9/11, the subsequent patterns of consumer behavior show great similarities.
Social psychologists have discovered that tragedies, disasters and health crises make us slightly more aware of our own mortality for a certain period of time. This awareness brings with it a subtle mindset shift, which has been extensively mapped within the psychological research field of Terror Management Theory . You might rationally expect this mindset to make us slightly more cautious or healthy, but the opposite is true. It turns out that it makes us more sensitive to anything that transcends our mortality: cultural traditions, celebrities and – yes – even branded products.
