Social media platform predictions
Some platforms are doubling down on what made them successful in the first place. Others are evolving to meet changing user needs. While we can't predict the future, here’s where we think the major platforms might be heading in 2025.
8. LinkedIn embraces the limelight
More professionals are finding success building personal brands and engaged communities through consistent content creation — and LinkedIn is taking notice.
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The platform has started rolling out creator-friendly features like its scrollable video feed, and we expect this trend to accelerate in 2025. Watch for new tools designed specifically for content creators and business influencers, potentially including:
Enhanced community-building features
More sophisticated content creation tools
Monetization opportunities for creators
Better analytics for measuring content impact
Quick take: If you're sharing professional insights on other platforms, it's time to take LinkedIn seriously as a content platform. The audience is engaged, the algorithm rewards consistency, and the platform is finally building tools with creators in mind. You can start with these 20 LinkedIn post ideas.
9. The YouTube Renaissance
YouTube is doubling down on what it does best: building engaged communities around video content. And it's working — YouTube is Gen Z's platform of choice.
In 2025, we expect YouTube to push even further into community-driven features. It’s already testing new tools like Hype in select countries, which lets viewers boost videos they love, and launching new community features that let viewers find others who share their interests, create custom feeds around specific topics, and engage more deeply with content they love.
2025 social media trends - trend 9 - The YouTube Renaissance
