We want to look at whether the sites were always saudi arabia mobile number list so successful and at what point they became famous. We will analyze the steps that these huge sites took to achieve greatness: why they became great, what they bet on and what exactly led to their success.
Why does no one analyze Rozetka?
I wonder, have you ever wondered why SEO studios avoid such monsters when they conduct competitor analysis?
Or maybe it was in vain?
Analyzing such a million-plus site means burning up a bunch of service limits. Scanning it with any third-party utilities is impossible. The site map is closed for viewing. Micro-markup services do not allow it to be viewed properly.
Analyzing such a site will take a lot of time
Analyzing such a site will take a lot of time
The site has 1 million backlinks, 1.4 million keywords - even simple Ahrefs limits will not let you pump all this. Some other services - cost a fortune.
But I solved this problem for all SEO specialists and analyzed it. Yes, I spent a lot of time on it, but I found what I was looking for. Namely, the secret of his success in SEO.
History of the Rozetka brand
Rozetka is a Ukrainian marketplace, the largest online store that opened in 2005, has many branches and pick-up points throughout Ukraine, the third most visited in Ukraine in 2021 ( KANTAR Center ), 11th place in 2024 ( SimilarWeb ).
According to AHREFS, Rozetka is a steadily growing search site, starting in 2015 with 4,200 users per month (the service's data starts with these dates) - and in almost this period, traffic from Google has grown 4,774 times!
According to Ahrefs, in 2024, the cost of Rozetka traffic will reach $1 million!
According to Ahrefs, in 2024, the cost of Rozetka traffic will reach $1 million!
Today, the traffic of the Rozetka online store from Google search alone is 48.2 million visits per month. The site is confidently included in the TOP 1000 sites in the world, which is worth considering in our case today.
The site is confidently included in the TOP 1000 sites in the world
But how do we look at the history of its creation? In 2005?
Here, a service such as the Internet Archive will help us. Those who are in the know know that Google Cache was abolished and officially replaced by the Internet Archive, a non-profit organization. This organization stores information about the entire Internet, in particular, the data that it managed to collect and save.
This is what the app interface looks like. It shows the history of a specific page over time. And it starts counting down from 1996.
Site interface https://web.archive.org/
Site interface https://web.archive.org/
If you need to find pages that were deleted or changed in the past, the Internet Archive is an indispensable tool. It remembers everything it has recorded, and this can be extremely useful for analyzing the evolution of websites.
First design
And of course, as we will see, Rozetka started in 2005, specifically on July 1st. Back then, the store looked very different from what we are used to seeing now.
What the Rozetka.com.ua website looked like in July 2005
What the Rozetka.com.ua website looked like in July 2005
Don't pay attention to the fact that you see broken images - these are problems with the cache, which does not always save images completely.
Then in 2010, the engine changed - Rozetka changed the engine to OWOX and the development studio xt-labs.com (the site is currently not opening), with which it had been cooperating for 5 years. And it made the first redesign, changing the link structure.
Rozetka changes engine to OWOX and development studio xt-labs.com
Then, in three years, the OWOX company will separate and become a separate software solution for large stores, with complex solutions for eCommerce and analytics services.
Logo
You can get a general idea of the structure of the online store when it was launched. It didn't seem like a big giant, but it already had a name and a logo, which is the first step you need to understand. This is the brand and the name you are going to market with.
Comparing now with the existing brand, you can see changes, including in the Rozetka logo. They made changes to their logo and corporate style, which became more modern. But today Rozetka keeps its logo unchanged.
логотип Rozetka
The evolution of the logo has simply not undergone any changes: you can even see a return to the original font in 2020, the stylization of the mascot (that same smiling emoji). It has become recognizable - and is now associated only with the ROZETKA online store.
The logo consists of three components:
logo (an image that makes it clear without words that it is you);
written name of the company (inscription, which can be with or without an image);
slogan as part of the brand.
The logo is drawn taking into account the following points:
positioning of logo and text;
logo, text and slogan;
how to correctly combine logos and text and with what colors;
what does the logo look like in reverse (on a black background, for example);
how to combine logos and different colors - where to use a color version, where an inverse one.
I talked about this on my podcast, I recommend listening to it before we go any further.
