Make it attractive to order from you

[arzina544]

you can get started with it. The ideal guest is of course different for each catering company, but has a major impact on the end result in the long term. The ideal guest could be a young, highly educated couple who have a reasonable amount to spend and who like to dine for a long time. Or someone who likes a simple menu and is gone quickly, which means you have a fast turnover. It is good to map out which guests really make you happy and which ones fit in well with the concept. They are then maximally satisfied and so are you. So you want more of them.

In addition, it is essential to use 'tracking'. Tracking ensures that you follow a potential guest until he makes a reservation. This measurability ensures that you can show potential guests, who have not yet made a reservation, different content than someone who has already done so.

Example: you looked at shoes on a website, but didn't buy them. You then see other content spread across the internet for a certain period of time until you finally buy them. The costs for such an online campaign are quite low and the number of reservations or orders you get with it is very high. You aim for conversion and use a clear call to action.



4. Online ordering is and will remain an korea telegram data additional income stream
The – somewhat forced – trend called take-away and delivery is not going anywhere anytime soon and will still be an additional source of income when you open the doors of your restaurant or hotel again. Because fewer staff also means larger margins on your dishes. Especially the meal boxes with dishes that still have to be finished at home are very popular. And that also applies to restaurants in the higher segment. This is therefore a great opportunity to be creative and to distinguish yourself, because the consumer is making increasingly higher demands with regard to variety, quality and convenience.



So there will also have to be more investment in online possibilities and digital solutions, you want people to order from you of all places. And if possible, also via your own website and not via delivery services. Stimulate them via your own marketing channels and use influencers and online marketing tools, for example.


In addition, you can of course also make it attractive for your customers to order from you. Give them something extra or work with a loyalty system. Or add a personal touch. In recent months, we have seen living rooms transformed into a real restaurant, with chefs in your own kitchen and playlists with the music of your favorite restaurant. But a personal thank you or an accompanying letter can also do wonders. It is mainly about giving your customers a reason to jump on their bike and drive your way instead of ordering via Uber Eats or Thuisbezorgd.