The external part is influenced by the design

[rejoana89]

Speaking of the inner part When we talk about the internal part of branding, we are referring to the values ​​of the company, that is, what it is like, who runs it, what it wants to convey: a young, close, elitist, premium brand, concerned with the environment... The internal part is where we define the brand personality, that is, the mission, values ​​and vision that will transmit the brand to customers and that will position it in the market. Speaking of the external part .

It is the colours, typography, corporate logo… that which distinguishes one brand from another. When we see the Nike logo we know it is Nike, when we see white letters on a red background spain telegram data we associate it with Coca-Cola, etc. It is important to keep in mind that the entire graphic part of your brand must support the strategic part, in this way, it will help to increase your credibility among customers.



However, in order to carry out a good branding strategy, you first have to know what type of brand you are. Over the years, there have been many classifications of the types of brands that exist. We are going to base ourselves on Seth Godin 's , since it is the one that best exemplifies the types of brands you can be. According to your order you can be a brand: Mechanical Turk or non-branding : These are a type of brand that works with the Amazon Mechanical Turk application.