What is the ideal IKEA store like?
Posted: Tue Dec 17, 2024 3:45 am
Last year alone in Spain we managed to save almost 400,000 euros and worldwide 20 million euros. These are figures that allow us to lower the prices of our products, because all these goals that IKEA achieves have an impact on lowering the price of what it sells.
'An IKEA store must be a source of inspiration for our customers'
MG: First of all, an IKEA store must be a source of inspiration for our customers, offering a wide range of functional, quality and designer products at affordable prices, as well as products that allow our vp communication officer email list customers to live more sustainably at home. We also want it to be a place where the whole family can enjoy a full day of shopping. And of course, IKEA wants that inspiration and shopping to take place in the most sustainable environment possible.
From the point of view of energy efficiency, our goal is for 100% of the energy used to come from renewable sources; in addition, in new stores, such as the one in Jerez, which opens this April, we are introducing alternative sources such as geothermal energy. Also from the point of view of water saving, with the installation of taps with aerators or a double-pulse system or rainwater collection systems on the roof for use in cisterns or irrigation. We work to have the best techniques to separate 100% of the waste generated at source and ensure that it is recycled or used for energy. The ideal store must also have parking spaces reserved for more environmentally friendly cars, an efficient public transport network and bicycle parking, among many other measures.
Without forgetting something very important for IKEA, the awareness and sensitization of its customers and employees, through posters, workshops... in the stores themselves to help them live their home in a more sustainable way.
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CEE: Do you transmit this environmental awareness to your employees?
MG: We call our employees collaborators and, taking into account the issue of sustainability, we want to turn them into ambassadors. It is key that they have this environmental awareness, because everything that happens in the store happens because those who are working there make it happen. They are the ones who make these savings happen, even identifying possible changes.
Apart from having an internal communication plan to tell them everything that IKEA does in terms of sustainability, we carry out very fun e-learning courses in which they visit different rooms in a house, check where the savings points are, discover everything that IKEA does from the moment a product is designed until it reaches the stores where they work. Our goal is that this year 100% of collaborators take this course.
We have also launched an advanced program for managers, which we have started at a national level, with the central services management team and the store directors in Spain. It is a course in which they are asked to think differently about what IKEA can do to improve. This course is also planned for all store managers.
'An IKEA store must be a source of inspiration for our customers'
MG: First of all, an IKEA store must be a source of inspiration for our customers, offering a wide range of functional, quality and designer products at affordable prices, as well as products that allow our vp communication officer email list customers to live more sustainably at home. We also want it to be a place where the whole family can enjoy a full day of shopping. And of course, IKEA wants that inspiration and shopping to take place in the most sustainable environment possible.
From the point of view of energy efficiency, our goal is for 100% of the energy used to come from renewable sources; in addition, in new stores, such as the one in Jerez, which opens this April, we are introducing alternative sources such as geothermal energy. Also from the point of view of water saving, with the installation of taps with aerators or a double-pulse system or rainwater collection systems on the roof for use in cisterns or irrigation. We work to have the best techniques to separate 100% of the waste generated at source and ensure that it is recycled or used for energy. The ideal store must also have parking spaces reserved for more environmentally friendly cars, an efficient public transport network and bicycle parking, among many other measures.
Without forgetting something very important for IKEA, the awareness and sensitization of its customers and employees, through posters, workshops... in the stores themselves to help them live their home in a more sustainable way.
Rate for Light Use
The peace of mind of a fixed price 24 hours a day for 1 year.
No permanence. No need to contract additional services.
I'm interested
Image
CEE: Do you transmit this environmental awareness to your employees?
MG: We call our employees collaborators and, taking into account the issue of sustainability, we want to turn them into ambassadors. It is key that they have this environmental awareness, because everything that happens in the store happens because those who are working there make it happen. They are the ones who make these savings happen, even identifying possible changes.
Apart from having an internal communication plan to tell them everything that IKEA does in terms of sustainability, we carry out very fun e-learning courses in which they visit different rooms in a house, check where the savings points are, discover everything that IKEA does from the moment a product is designed until it reaches the stores where they work. Our goal is that this year 100% of collaborators take this course.
We have also launched an advanced program for managers, which we have started at a national level, with the central services management team and the store directors in Spain. It is a course in which they are asked to think differently about what IKEA can do to improve. This course is also planned for all store managers.