The tone is right!
Write your emails in the same tone as the rest of your communications, whether on your website, on your social media, or even on the phone for your customer service.
Mobile first
Most Internet users who will be exposed to your campaign will do so via their smartphone. The design of your email should be adapted for reading on a mobile device. A responsive design will ensure optimal reading on mobile phones, computers and tablets, as well as on all web browsers.
With these basic rules in place, we'll break down the 7-point strategy to vp media email lists make sure you're not missing anything and presenting your email acquisition in the best possible way to boost your KPIs.
1. Your logo and colors
It's tempting to get carried away when creating a recruitment email to encourage people to click through. But don't forget who you are. This email should also serve to cement your brand in the reader's mind. Beyond the immediacy inherent in your campaign, it should also help your brand to become established over time. So make sure you don't stray too far from your graphic identity.
Your logo is memorable, so stick to it! Your brand identity should be front and center when Internet users open an email. Make sure to use a format that adapts to all devices. There's nothing worse than a logo that takes up the entire screen. But make sure it's clearly visible and identifiable.
The same goes for colours. They reflect your brand identity. Choose one or two that complement each other, but don't stray too far from them. This is certainly not the time to give carte blanche to little Leo, fresh out of kindergarten art class...
2. The images
Images help you create the desire to know more about you, help your readers project themselves into your brand's universe and illustrate your offer. The choice of images is therefore essential if you want to boost your audience's engagement.
So opt for visuals that highlight your offering and its diversity. Lifestyle visuals such as “a woman walking in the distance on the beach” to sell earrings or “a child making a cake while laughing” to illustrate a real estate plan… will not encourage projection or conversions.
