know your unique value proposition
Posted: Tue Dec 17, 2024 3:58 am
By now, you should have identified an area of expertise. But what do you offer that sets you apart from the other consultants in your niche?
Mark Holmes, a highly acclaimed consultant and author, says, “A value proposition is in its purest form when it’s about the client. It’s not about you. It’s not about your product. It’s not about your service.” Your unique value proposition is what you can do for your clients in conjunction with your product offering.
Consider the areas in which you naturally excel. Are you incredibly organized? Then perhaps your unique value proposition is helping your clients implement scalable business systems.
Are you a natural at building cohesive teams? Then, consider marketing your office 365 database team-building skills to organizations that can benefit from them.
Your unique value proposition should be your key selling point that drives discovery conversations with new prospects. When you’re clear about what you have to offer and can convey that to the right potential client, you’re going to be able to hire the clients who need your services the most.
3. Share useful content related to your field
After identifying your ideal client, you should have a good idea of the type of problems or obstacles your services can help them overcome. Establish yourself as an authority in your niche by sharing content that speaks to the problems your ideal client is likely to face.
David Dulany, founder of research and advisory firm Tenbound, states, “With content prospecting, there are two sides to the equation. One, there is a hunger for relevant content that can help people get better at their job. And at the same time we need to have something fresh in our messaging in order to communicate. So this gives you a fresh approach to go out and talk to people.”
Now, when I say useful content, I don’t mean giving away the keys to the castle. There should be certain aspects of your knowledge that are only available to your paying clients. However, if you share information that helps your ideal client or audience solve a minor problem, you can start to build trust with an engaged audience.
This gives you the ability to honestly market yourself to an audience that is ready to start working with you.
Mark Holmes, a highly acclaimed consultant and author, says, “A value proposition is in its purest form when it’s about the client. It’s not about you. It’s not about your product. It’s not about your service.” Your unique value proposition is what you can do for your clients in conjunction with your product offering.
Consider the areas in which you naturally excel. Are you incredibly organized? Then perhaps your unique value proposition is helping your clients implement scalable business systems.
Are you a natural at building cohesive teams? Then, consider marketing your office 365 database team-building skills to organizations that can benefit from them.
Your unique value proposition should be your key selling point that drives discovery conversations with new prospects. When you’re clear about what you have to offer and can convey that to the right potential client, you’re going to be able to hire the clients who need your services the most.
3. Share useful content related to your field
After identifying your ideal client, you should have a good idea of the type of problems or obstacles your services can help them overcome. Establish yourself as an authority in your niche by sharing content that speaks to the problems your ideal client is likely to face.
David Dulany, founder of research and advisory firm Tenbound, states, “With content prospecting, there are two sides to the equation. One, there is a hunger for relevant content that can help people get better at their job. And at the same time we need to have something fresh in our messaging in order to communicate. So this gives you a fresh approach to go out and talk to people.”
Now, when I say useful content, I don’t mean giving away the keys to the castle. There should be certain aspects of your knowledge that are only available to your paying clients. However, if you share information that helps your ideal client or audience solve a minor problem, you can start to build trust with an engaged audience.
This gives you the ability to honestly market yourself to an audience that is ready to start working with you.