December 1, 2022 9:48 AM
We must, Fedya, we must. Why is it so buy phone number list important to conduct marketing research?
Vazhnina Svetlana
Founder of digital agency WEB ALTERNATIVE
Content
Product/service analysis
Target audience analysis
Competitor Analysis
Mind map
Is it possible to do marketing research yourself?
98% of entrepreneurs do not understand their product, target audience, advantages of their company. Usually, when we ask about the USP (unique selling proposition) of the customer, we hear: "high quality", "fast delivery", "we save the client's nerves". Do you smell banality?
Absolutely every company has something unique: approach, people, technologies. But the owners who work for years for the benefit of their business become blind. It seems to them that everything is the same for everyone, we "after all, live in the 21st century, what can be surprising here!"
Marketing research will help you find the features and build your positioning. Yes, yes, it’s long and tedious, I know. But who achieves success quickly and easily?
Marketing research usually takes at least 16 hours. But in the end, we have the whole picture of the business:
goals, what profit needs to be achieved and in what time frame.
the features of a product that make it popular.
target audience and its selection criteria that we can influence.
competitors with whom you can take an example or, on the contrary, be the first in something.
To assemble this picture, you need to go through 4 stages of marketing research:
product analysis;
target audience analysis;
competitor analysis ;
systematization of all collected data into a mind map.
So, let's look at each point in more detail. And at the end of the article, you will find a mind map template with tips that you can fill out yourself and see the whole picture of your business and promotion. Let's go!
Product/service analysis
How is your product better than what your competitors offer? Why should they buy from you? Why this product?
Product analysis will help to bring out all its advantages and use them on the landing pages of the site or in advertisements. To analyze the product, we collect information:
Advantages and uniqueness;
What is it for;
How the product works;
Payment and delivery terms;
Stages of service provision.
Each of the points will help you get a general and clear picture of your product and, as a result, bring to the surface the unique selling proposition (USP).
