This trend took the world by storm for a number of reas italy phone number for whatsapp ons. Aesthetically, it was the anti-clean girl aesthetic. It was honest, authentic, care-free, rough around the edges. It inspired an attitude that can only be defined as... brat.
Who didn’t jump on the bratwagon? One of our favorites uses of this social media trend was Field Roast’s post on Instagram, which got nearly 4000 likes. Blending their plant-based product with the album’s care-free attitude is a match made in heaven.
Brat was also famously used by presidential candidate Kamala Harris. Her social media team rebranded Harris’ X account as "Brat," and went so far as to distribute yard signs in that neon green. This rebranding brought her $15.9 Million in media exposure.
Takeaway: It’s not that Brat wasn’t a great album. And it’s not that the marketing wasn’t genius. And it wasn’t even that shade of green. We loved it all.
It’s simply that brat is a cultural movement. It transcends marketing, and the likes of this list. In short, brat is not a trend. It’s a way of life.
2. Demure
Creator Jools Lebron posted a video about her “very demure, very mindful” job interview look, garnering 53.5 million views on TikTok. That phrase started echoing across social media as people reused the sound over their own videos.
Brat and demure are complete opposites. Brat was loud, chaotic, and carefree. Demure was cautious and toned down. Some even say this trend marked the end of brat summer and the start of demure fall.
Lyft, Netflix, and Zillow all collaborated with Lebron to create their own demure content. For Lyft, it was hailing a ride demurely. For Netflix, it was curating a list of demure shows. And for Zillow, it was a showcase of demure houses.
Takeaway: This uber-viral social media trend almost immediately went from fun and fresh to overused by brands. While we love to see brands going to the source and collaborating with the originators of these trends, too many brands glommed onto this one and it died a quick death. While getting in on memes quickly is important, they can be a double edged sword of sameness that prevent your brand from standing out.
3. Give me my money prank
The "Give me my money" trend emerged early in the year but gained traction around August. It's a prank that involves a group of friends or family taking turns saying "just give me my money" in an exaggerated voice while everyone cheers and claps. When it’s the last person's turn, the phrase is met with silence, leaving that person dumbfounded. Celebrities like Will Smith, Usher, and Idris Elba had this prank played on them.
