4 Tips to Re-Engage Non-Recipients of Your Email Campaigns... and Boost Your KPIs
Posted: Tue Dec 17, 2024 4:18 am
"We've closed the door on you, come in through the window!" Granted, sales techniques have changed a lot and fortunately the foot-in-the-door method has fallen out of use.
But when it comes to your email campaigns, the question remains: what should I do if my prospect doesn’t respond to my previous email campaign?
Even if you've checked all the boxes for the perfect email and followed all of our recommendations , sometimes some emails just don't get opened. This raises the thorny problem of non-openers...
He's not one to ask for directions on the street ("I don't dare"), so a relaunch without opening... My God, how well behaved this child is!...
And yet, if done correctly, it's a great way to re-engage vp manufacturing production email lists your subscribers without penalizing your base.
Here are 4 tips for an effective non-recovery campaign that will boost your KPIs and conversions,
without being intrusive.
Tip #1: Select the non-roofers you want to contact .
If you want to maximize the KPIs of your email campaigns, carefully segment your database. In addition to the usual declarative segmentation (gender, geolocation, interest in certain topics), work on behavioral segmentation of your leads.
Define sub-segments based on their responsiveness to your campaigns. Adopt a more sustained communication frequency for addresses that have already clicked on your previous campaigns. Conversely, do not be too insistent if the address is considered less receptive and colder.
For a do-not-open reminder, the same principle applies. Recipients who are too cold or who do not respond in the long term should be excluded from the mailings.
This approach will allow you to optimize your KPIs and keep unsubscribe rates under control . Another advantage is that you can also take care of your electronic reputation with anti-spam filters.
Tip #2: Choose the right time to follow up with your non-recipients
Just because you work in communications doesn't mean that the expressions "it's here", "ASAP" or "and there's fire in the lake" (most commonly used by our advertising friends in Quebec) should be applied to everything. For those who don't open emails, "qui va piano, va sano" (who goes piano, goes healthy). So give your recipients time to receive and read your first email. Sending a reminder too quickly could backfire by generating some discontent among your potential customers.
But when it comes to your email campaigns, the question remains: what should I do if my prospect doesn’t respond to my previous email campaign?
Even if you've checked all the boxes for the perfect email and followed all of our recommendations , sometimes some emails just don't get opened. This raises the thorny problem of non-openers...
He's not one to ask for directions on the street ("I don't dare"), so a relaunch without opening... My God, how well behaved this child is!...
And yet, if done correctly, it's a great way to re-engage vp manufacturing production email lists your subscribers without penalizing your base.
Here are 4 tips for an effective non-recovery campaign that will boost your KPIs and conversions,
without being intrusive.
Tip #1: Select the non-roofers you want to contact .
If you want to maximize the KPIs of your email campaigns, carefully segment your database. In addition to the usual declarative segmentation (gender, geolocation, interest in certain topics), work on behavioral segmentation of your leads.
Define sub-segments based on their responsiveness to your campaigns. Adopt a more sustained communication frequency for addresses that have already clicked on your previous campaigns. Conversely, do not be too insistent if the address is considered less receptive and colder.
For a do-not-open reminder, the same principle applies. Recipients who are too cold or who do not respond in the long term should be excluded from the mailings.
This approach will allow you to optimize your KPIs and keep unsubscribe rates under control . Another advantage is that you can also take care of your electronic reputation with anti-spam filters.
Tip #2: Choose the right time to follow up with your non-recipients
Just because you work in communications doesn't mean that the expressions "it's here", "ASAP" or "and there's fire in the lake" (most commonly used by our advertising friends in Quebec) should be applied to everything. For those who don't open emails, "qui va piano, va sano" (who goes piano, goes healthy). So give your recipients time to receive and read your first email. Sending a reminder too quickly could backfire by generating some discontent among your potential customers.