You can use drip email campaigns to bring them back into the funnel. Start by sending a short, personalized email that says:
Send emails to re-engage inactive leads and bring them back into your sales funnel.
It's friendly, engaging and respectful. It's the best way to engage customers who may have lost touch.
8. Understand how your drip email campaign fits into your marketing efforts
Drip email campaigns don’t exist in a vacuum. As we mentioned above, you need to route traffic between your channels to generate maximum engagement.
Perhaps your drip campaign coincides with a new product launch. You can use similar content in social posts, paid ads, and blog posts to build excitement and stay consistent.
9. Automate your email campaigns to make them more efficient
We are big fans of automation. Without it, we would have to work 60 hours a day. And that's still impossible, right?
Use your email service to automate drip campaigns. Once your whatsapp number canada campaigns are set up, you can add emails to them as they come in based on where they are in the buying cycle.
10. Test your email campaigns regularly
Are you tired of hearing this from us yet? Testing is a key feature to ensure your email campaigns are effective. For example, we recommend A/B testing your Hello Bar popups to fine-tune your creative.
You can do the same with your email campaigns. Tweak each email slightly (like the subject line) and send two versions, each to half of your subscribers. Which version gets more opens? More clicks? This data can help you create better campaigns in the future.
11. Use user feedback to improve campaigns
Collect and analyze feedback from your recipients to improve your drip campaigns. Regularly solicit input through surveys, polls, or direct responses to understand what resonates with your audience and what doesn’t.
Use this feedback to adjust your messaging, content, and strategies to better meet customer expectations and preferences. Continuously integrating information from your audience improves the effectiveness of your campaigns, improves engagement, and leads to better results over time.
You may also like:
15 Email Campaign Examples to Create High-Converting Campaigns
Email Campaigns: 10 Tips to Significantly Increase Sales with Emails
