Types of Emails in Drip Campaigns: Ideas and Examples
Posted: Tue Dec 17, 2024 4:23 am
Believe it or not, there are several types of email drip campaigns to choose from. You can run a version of all of them at any given time, which is why we recommended marketing automation above.
Let's look at some of the most important reasons and circumstances for running drip campaigns.
Drip Welcome Letters
When someone first signs up for your email list, you want to make a strong impression. This is the time to wow your lead so they get excited whenever your name shows up in their inbox.
We know, it's easier said than done.
We recommend using a welcome email sequence to briefly introduce your brand, provide a coupon at the outset, and share a valuable tip or strategy. Use all the high notes to show that your brand is generous and not just about the sale.
Continue to provide the same value throughout the welcome drip campaign. Then you can move your subscribers to another drip sequence like the one below.
Informational/Educational Newsletters
Consumers really do crave information. We live in a DIY culture, right? People want to know how to do things themselves. They also love statistics, facts, and trivia.
Think of an informational or educational drip campaign this way: You want your followers to have the most interesting information to share at your next dinner party. Make them the smartest people in the room.
Again, look at the questions you receive from existing customers. You can also look at your blog and social media comments.
We love searching on Quora. Find questions that are generating high levels of engagement in your industry. Create your own article on the topic, then email it to your subscribers. You can even write a really long piece, break whatsapp number data it up into sections, and include each part in your thread. This will create a conversational and relatable thread.
Drip emails
This type of drip campaign is designed to encourage consumers to buy your product or service. The first email can address one or two pain points, and the second email can discuss a key benefit of your product or service.
Continue this in subsequent emails, describing more benefits, sharing valuable information, and even explaining examples. In the final email, offer a coupon or other offer that your subscribers can’t refuse.
Inspirational/Inactive Emails
Marketers sometimes feel like cheerleaders. There's no gentler way to put it.
You may have to get out the pom-poms and megaphones to bring back people who haven't been active in your emails lately. Maybe they're deleting your emails unread or not clicking on the links.
Either way, use wit and humor to re-engage potential customers. You can also encourage them to unsubscribe if they are no longer interested. That’s okay. You don’t want to ruin your reputation by annoying people who don’t want to hear from you.
The key here, however, is to re-engage leads with your brand. You can mention your recent Instagram activity or invite leads to respond to questions or concerns.
Keep the tone positive in these emails. Be open to users' humor and, if appropriate, offer a "Welcome Back" coupon or other incentive.
Let's look at some of the most important reasons and circumstances for running drip campaigns.
Drip Welcome Letters
When someone first signs up for your email list, you want to make a strong impression. This is the time to wow your lead so they get excited whenever your name shows up in their inbox.
We know, it's easier said than done.
We recommend using a welcome email sequence to briefly introduce your brand, provide a coupon at the outset, and share a valuable tip or strategy. Use all the high notes to show that your brand is generous and not just about the sale.
Continue to provide the same value throughout the welcome drip campaign. Then you can move your subscribers to another drip sequence like the one below.
Informational/Educational Newsletters
Consumers really do crave information. We live in a DIY culture, right? People want to know how to do things themselves. They also love statistics, facts, and trivia.
Think of an informational or educational drip campaign this way: You want your followers to have the most interesting information to share at your next dinner party. Make them the smartest people in the room.
Again, look at the questions you receive from existing customers. You can also look at your blog and social media comments.
We love searching on Quora. Find questions that are generating high levels of engagement in your industry. Create your own article on the topic, then email it to your subscribers. You can even write a really long piece, break whatsapp number data it up into sections, and include each part in your thread. This will create a conversational and relatable thread.
Drip emails
This type of drip campaign is designed to encourage consumers to buy your product or service. The first email can address one or two pain points, and the second email can discuss a key benefit of your product or service.
Continue this in subsequent emails, describing more benefits, sharing valuable information, and even explaining examples. In the final email, offer a coupon or other offer that your subscribers can’t refuse.
Inspirational/Inactive Emails
Marketers sometimes feel like cheerleaders. There's no gentler way to put it.
You may have to get out the pom-poms and megaphones to bring back people who haven't been active in your emails lately. Maybe they're deleting your emails unread or not clicking on the links.
Either way, use wit and humor to re-engage potential customers. You can also encourage them to unsubscribe if they are no longer interested. That’s okay. You don’t want to ruin your reputation by annoying people who don’t want to hear from you.
The key here, however, is to re-engage leads with your brand. You can mention your recent Instagram activity or invite leads to respond to questions or concerns.
Keep the tone positive in these emails. Be open to users' humor and, if appropriate, offer a "Welcome Back" coupon or other incentive.