You don't need an expensive setup to take great photos and videos. Check out Etsy for great examples of product photography done on the cheap.
etsy ecommerce optimization
10. Ask customers to leave a product review to increase e-commerce social proof
Social proof is essential for e-commerce optimization. If you want people to buy, you need to show them that other people have bought — and loved — your product.
Consider adding a request for an honest review to your confirmation email . Provide a link to the product page and, if necessary, detailed instructions on how to submit a review.
Some customers won't even read the reviews. They'll just see that your product has a decent star rating and a few reviews.
11. Use simple forms to improve e-commerce conversion rates
Nobody wants to fill out a form with 100 fields. If you ask for too much information, you take up more of your prospect's time and ask for more of their personal data.
Ideally, only ask for the minimum information necessary to complete the transaction. You will also need a name and email address so you can track.
12. Show shopping cart contents at any time
Page design can also help improve e-commerce optimization. If you always show the number of items in the cart, you constantly remind the buyer to check out.
Amazon does it.
eCommerce Optimization Cart
This is a great visual cue for the consumer to not leave the site without making a purchase. Remember, people are easily distracted.
13. Openly display your phone number and contact page to customers
When people shop for certain products they may have questions. If you don't provide these people with an easy way to get their questions answered, you could lose the sale.
Include your company's phone number at the top of every page. Make it big and bold so consumers can't miss it. In fact, you can use the Hello Bar for this. Allow your mobile customers to call you directly from the top bar.
hello bar call now
Additionally, add a link to the Contact page in the navigation bar. Your potential customers may prefer to contact you via email or other means of communication.
14. Provide detailed product descriptions to whatsapp number mobile number list with name improve e-commerce conversion rates
Potential customers want to understand exactly what they are buying. So include all relevant product details, such as materials, dimensions, and features, in bullet points.
Your product descriptions should also explain what makes your product stand out. Answering common customer queries in the description also increases conversion rates.
You may also like:
Ecommerce Marketing: 32 Tips to Skyrocket Your Sales
Customer Journey Maps - A Complete Guide to Help You Create Yours
15. Use trust badges to let customers know your store is safe
Everyone wants to feel safe, right? Even when they're browsing the web - and especially when they're paying for things online.
Trust badges show that you value your customers' privacy and security and actively help protect their information.
eCommerce Trust Badges
You don't have to include every trust badge or security seal available. However, you do need at least the bare minimum to show that you care about security.
