Create an impressive About Us page to increase your website's credibility
Posted: Tue Dec 17, 2024 4:26 am
People value authenticity. Yes, it's become a bit of a cliche in marketing, but it still matters.
Think about your own online activity. What do you look for when you find yourself interested in a company or website? Probably the “about us” page.
You want to know who is behind the company, their location, vision, mission, and services. A non-existent or empty about page sends a negative message. It suggests that the company is hiding something.
Add more detail, personality, and color to your About Me page. Provide as many specific facts as possible, such as the physical location of your business, a toll-free number , and more.
It's also a good idea to add social proof, mission statements, and other details that give your company more meaning.
17. Test your search results to find potential errors
Ideally, you want your eCommerce products to show up in search. If they don't, you're losing traffic — and sales.
Quick search for "Bluetooth headphones" in Google displays sponsored results first, then organic results.
eCommerce Product Photos
Bluetooth headphone sellers want to be as close to the top of organic search results as possible. If you don't show up there, check the pages that do.
You can find many ways to optimize your product pages for search. You may need to mention more of your main keywords or related keywords.
You may also like:
Getting More Leads From Your Blog Traffic (Steps Included)
SEO for Lead Generation: How to Dramatically Increase Organic Leads
18. Use product demo videos to increase conversion rates
Product videos and explainer videos can cause a significant increase whatsapp number philippines in conversion rates. One of the downsides of online shopping is that you can’t hold the product in your hands and examine it.
However, your potential clients can watch you do it.
Showcase the most important qualities and features of your product. Explain why it is the most advantageous offer and how your potential customer can benefit from it.
Videos are also great for cross-promotion. Embed them in blog posts, promote them live on YouTube, and encourage others to embed them to increase website traffic and conversions.
19. Use social media buttons to increase customer engagement with your brand
Customers may visit your website and decide that your product is not for them. However, that does not mean that the customer cannot provide value to your business.
Maybe that person knows someone else who would love your product. If you include social media buttons, they can share it with their audience on Facebook, Twitter, and other social platforms.
These buttons make it easy to share a page on social media. They automatically fill in the information so that the user just needs to tap or click a couple of times to share the information.
Think about your own online activity. What do you look for when you find yourself interested in a company or website? Probably the “about us” page.
You want to know who is behind the company, their location, vision, mission, and services. A non-existent or empty about page sends a negative message. It suggests that the company is hiding something.
Add more detail, personality, and color to your About Me page. Provide as many specific facts as possible, such as the physical location of your business, a toll-free number , and more.
It's also a good idea to add social proof, mission statements, and other details that give your company more meaning.
17. Test your search results to find potential errors
Ideally, you want your eCommerce products to show up in search. If they don't, you're losing traffic — and sales.
Quick search for "Bluetooth headphones" in Google displays sponsored results first, then organic results.
eCommerce Product Photos
Bluetooth headphone sellers want to be as close to the top of organic search results as possible. If you don't show up there, check the pages that do.
You can find many ways to optimize your product pages for search. You may need to mention more of your main keywords or related keywords.
You may also like:
Getting More Leads From Your Blog Traffic (Steps Included)
SEO for Lead Generation: How to Dramatically Increase Organic Leads
18. Use product demo videos to increase conversion rates
Product videos and explainer videos can cause a significant increase whatsapp number philippines in conversion rates. One of the downsides of online shopping is that you can’t hold the product in your hands and examine it.
However, your potential clients can watch you do it.
Showcase the most important qualities and features of your product. Explain why it is the most advantageous offer and how your potential customer can benefit from it.
Videos are also great for cross-promotion. Embed them in blog posts, promote them live on YouTube, and encourage others to embed them to increase website traffic and conversions.
19. Use social media buttons to increase customer engagement with your brand
Customers may visit your website and decide that your product is not for them. However, that does not mean that the customer cannot provide value to your business.
Maybe that person knows someone else who would love your product. If you include social media buttons, they can share it with their audience on Facebook, Twitter, and other social platforms.
These buttons make it easy to share a page on social media. They automatically fill in the information so that the user just needs to tap or click a couple of times to share the information.