Increase your email subscribers
An example of a specific goal statement: Increase the number of new email subscribers on average from [x] per month to [x] per month over the next three months.
Building an engaged subscriber base is one of the cell phone number list most important content marketing goals you can pursue. Small businesses rated email as the second most effective platform for building brand awareness, and Litmus reports that email marketing delivers an average ROI of $36 for every dollar spent.
When used correctly, content can serve as a compelling lead magnet to entice your audience to sign up and receive more information from your brand. Offering high-quality content that is tailored to your audience’s needs and pain points is one way to convince them of the value of signing up for your brand’s newsletter. An opt-in audience gives your business a direct line to potential leads and existing customers.
Grow your email subscribers
Example goal: Increase CTR from [x] per month on average to [x] per month over the next three months.
Don’t take your email subscribers for granted. As you implement your content strategy, it’s important to continue to provide value by encouraging your readers to open your emails and click on the content within. Clicking on links in an email signifies the reader’s trust and intent to act on the information or call to action you’ve provided.
Increasing click-through rates to your brand's website, product pages, webinars and videos can have a direct impact on sales and revenue.
Strong content marketing is key to increasing click-through rates. AWeber reports that 61% of small businesses with effective email campaigns have a click-through rate of 6% or higher (compared to 0% to 5% for most small businesses). An effective email campaign should be relevant, related to the brand’s offering, and motivating to take action. Your content should inspire the reader to take the next step in the conversion funnel, and convince them that taking that step is valuable.
