The main objective of B2B Digital Marketing is to increase sales
It is important to be clear about the main objective we want to achieve, since the type of strategies used to increase sales will not be the same as those used to increase brand recognition.
The most commonly used strategy by B2B companies within their online strategy is email marketing, closely followed by social media and content creation.
However, the most powerful investment is in SEO and SEM (search engine advertising) strategies.
This is because email marketing generally requires very low tg database investments compared to a Google AdWords campaign or SEO optimization of your website.
A lot is invested in Google Adwords
B2B companies invest primarily in Google AdWords, followed closely by social media ads.
In most B2C businesses, investment in social media ads probably exceeds that of Google AdWords .
LinkedIn is the social network par excellence
Well, this is not a surprise. If you have a B2B company and you can only dedicate time to one social network, let it be LinkedIn.
Whatsapp is the most effective channel
WhatsApp is not a social network and, in fact, its commercial use is expressly prohibited by the application itself.
Also, keep in mind that to use WhatsApp as a form of communication you have to specifically ask for permission to comply with the data protection law.
References taken from LeticiadelCorral.When we search for a product or service, we usually consult Google, Youtube, Facebook and more. With this we see which companies offer them and which ones suit you. Among this, you could see reviews, rankings and recommendations to have a more solid reference. This is known as Social Proof or social influence .
