So what should you watch?
Posted: Tue Dec 17, 2024 4:42 am
Discover real search terms people are searching for.
Find unique content ideas for popular search terms.
Learn from your competitors and beat them with better content.
Create a series of pillar articles to drive consistent traffic to your blog.
5W1H in Digital Content Marketing Strategy
I bet your story won't be complete until all six of these questions are answered!
Because neglecting any of these canada phone number library questions will leave a gap in your content.
Why – Know the business case and goals. Why are you starting this project?
What – What is the message?
Where – Where will the message be read (location, device, context)?
How – How should we present/structure the content?
When – The timing of creating and publishing the content.
Who – Who is the reader?
Metrics
Once you find a blogging strategy that allows you to create content regularly, you need to measure your results.
In addition to the obvious traffic and social media shares, track comments. These are a better indicator of engagement (your blog is all about building relationships with people) and, more importantly, track conversions. How many people read your post and became leads by signing up for your email list, following you on social media, or contacting you directly.
This is the step that can reveal whether your goals have been achieved or not.
Afterwards, don’t forget to take a look at your Google Analytics reports, do whatever it takes to increase clicks, reduce bounce rates, etc. If you don’t know, click here for the relevant article .
Find unique content ideas for popular search terms.
Learn from your competitors and beat them with better content.
Create a series of pillar articles to drive consistent traffic to your blog.
5W1H in Digital Content Marketing Strategy
I bet your story won't be complete until all six of these questions are answered!
Because neglecting any of these canada phone number library questions will leave a gap in your content.
Why – Know the business case and goals. Why are you starting this project?
What – What is the message?
Where – Where will the message be read (location, device, context)?
How – How should we present/structure the content?
When – The timing of creating and publishing the content.
Who – Who is the reader?
Metrics
Once you find a blogging strategy that allows you to create content regularly, you need to measure your results.
In addition to the obvious traffic and social media shares, track comments. These are a better indicator of engagement (your blog is all about building relationships with people) and, more importantly, track conversions. How many people read your post and became leads by signing up for your email list, following you on social media, or contacting you directly.
This is the step that can reveal whether your goals have been achieved or not.
Afterwards, don’t forget to take a look at your Google Analytics reports, do whatever it takes to increase clicks, reduce bounce rates, etc. If you don’t know, click here for the relevant article .