The pandemic is still present, and retail will have to adapt even more.
New return policies, preventive customer service or accepting cryptocurrencies will be some of the trends that retail should consider in 2022.
Retail trends in 2022 will be influenced by the advances in consumer style brought about by the pandemic . A style that has led to a greater use of online channels and a decrease in in-store purchases. Which, in turn, is providing companies with more information about how their potential customers consume .
Circular economy, flexible return policies, data analysis, artificial intelligence and alternatives to cash payments will be some of the topics of interest that the retail sector will have to address in the coming year.
Start of marked textTWEET IT! Circular economy and second-hand goods will be two of the retail trends for 2022.End of marked text
Trends 2022: circular economy and second-hand products
Customers are particularly interested in the circular economy and second-hand products. Especially for two reasons:
Concern for the environment . Customers are demanding oil and gas email list recyclable packaging, production models based on returnable elements… Brands with a strong positioning in this sense manage to attract customers, because there is a real interest in moving towards environmentally friendly production and consumption models .
Second-hand products are a very strong attraction for the customer , as they feel like they have found a bargain. Something exclusive. It is true that this point of view is more applicable in the field of fashion. But who has not wanted to boast of having a state-of-the-art mobile phone at a great price?
In this other area, concepts such as refurbished technology are advancing , which will undoubtedly be one of the retail trends in 2022. Precisely because it combines the two previous concepts: the reuse of elements that are difficult to recycle and recover. And the appeal for the customer to acquire valuable products at a lower price (also having the feeling of contributing to better conservation of the planet).
The importance of customer management data and applications
CRM, ERP or customer management applications are allowing companies in the retail sector to have a large amount of data on how their customers consume. Being able to manage and align all this information under a sales strategy will be key to selling more.
It will therefore be essential to have this type of application and tool, as they will allow us to understand why people buy from us (and why they don't). But they will also help us anticipate possible logistical errors, customer service errors, returns, product defects, etc.
