Google to phase out third-party cookies in 2024
Posted: Tue Dec 17, 2024 4:53 am
Good to know: How can you prove that you have obtained the user's consent?
Several solutions can be applied. For example
Custody of the code used by the organization that requests consent from a third party. This must be the code for the different versions of the website or mobile application;
Posting a compressed (or "hash") computer code on a public platform with a time-stamped copy. The purpose is to prove its authenticity;
A screenshot of the visual representation on a smartphone vp maintenance email lists tablet or PC. This can be dated and saved for each version of the site or application;
Frequent audits of the consent collection systems deployed by the sites or applications from which consent is collected. These audits may be carried out by third parties designated for this purpose;
Information regarding the implemented tools and their subsequent configurations (CMP "Consent Management Platform"). This information may be archived by the third parties that publish these consent management solutions.
The end of third-party cookies in Chrome has been set for the third quarter of 2024. This deadline has already been postponed several times. 86% of companies say they are ready for the complete abandonment of third-party cookies. For 65% of them, this is even positive.
The removal of these types of trackers impacts the world of digital advertising on several levels:
Moving from a single solution (third-party cookies) to a variety of levers. These are adapted to the choices of Internet users. They respond to the needs of advertisers with different means. All of this, for multiple use cases.
From a systematic real-time response to a response that may take a while, especially in the case of solutions developed by browsers.
From a deterministic approach to probabilistic methods. The requirement for individual precision is a thing of the past. The approach is now more flexible.
Individualized data leaves more room for aggregated data.
For effective cookie management , it is important to know the difference between third-party cookies and first-party cookies. These two types of trackers do not have the same uses. While the former seem doomed to disappear, the latter have not said their last word.
Dataventure offers you a wide range of alternative solutions without kitchens :
Data Assets ;
LookAlike . A solution for creating custom audiences based on your customers' typical profile. This segmentation technique is ideal for reaching potential customers with high similarities to your customers.
Retargeting . The goal is to retarget visitors to a site or page who have shown interest in a product or service. The idea is to be able to follow up with them by sending them an SMS, an email or showing them an advertisement.
Want to know more? Get in touch with our Data & Performance Marketing experts.ng expert.
Several solutions can be applied. For example
Custody of the code used by the organization that requests consent from a third party. This must be the code for the different versions of the website or mobile application;
Posting a compressed (or "hash") computer code on a public platform with a time-stamped copy. The purpose is to prove its authenticity;
A screenshot of the visual representation on a smartphone vp maintenance email lists tablet or PC. This can be dated and saved for each version of the site or application;
Frequent audits of the consent collection systems deployed by the sites or applications from which consent is collected. These audits may be carried out by third parties designated for this purpose;
Information regarding the implemented tools and their subsequent configurations (CMP "Consent Management Platform"). This information may be archived by the third parties that publish these consent management solutions.
The end of third-party cookies in Chrome has been set for the third quarter of 2024. This deadline has already been postponed several times. 86% of companies say they are ready for the complete abandonment of third-party cookies. For 65% of them, this is even positive.
The removal of these types of trackers impacts the world of digital advertising on several levels:
Moving from a single solution (third-party cookies) to a variety of levers. These are adapted to the choices of Internet users. They respond to the needs of advertisers with different means. All of this, for multiple use cases.
From a systematic real-time response to a response that may take a while, especially in the case of solutions developed by browsers.
From a deterministic approach to probabilistic methods. The requirement for individual precision is a thing of the past. The approach is now more flexible.
Individualized data leaves more room for aggregated data.
For effective cookie management , it is important to know the difference between third-party cookies and first-party cookies. These two types of trackers do not have the same uses. While the former seem doomed to disappear, the latter have not said their last word.
Dataventure offers you a wide range of alternative solutions without kitchens :
Data Assets ;
LookAlike . A solution for creating custom audiences based on your customers' typical profile. This segmentation technique is ideal for reaching potential customers with high similarities to your customers.
Retargeting . The goal is to retarget visitors to a site or page who have shown interest in a product or service. The idea is to be able to follow up with them by sending them an SMS, an email or showing them an advertisement.
Want to know more? Get in touch with our Data & Performance Marketing experts.ng expert.