Your current site may seem like it’s working fine, but a closer look would reveal that your online presence is begging for an update!
What is the Point of Having a Website?
A well-designed and developed website is one of the most powerful marketing tools that business owners can invest in to reach and leave a lasting impact on potential customers.
Why is a New Website Important?
Nearly half of users cite website design as the factor whatsapp number data in deciding whether a business is credible or not, which means that having a website simply is not enough. If business owners want to make the most of their digital marketing efforts, having an attractive, easy-to-navigate website is crucial. For business owners, this means updating your website should be a top priority.
What Are the Benefits of Redesigning a Website?
Between improved load times and freshly updated content, the benefits of investing in quality web development are far and wide. Refreshing your online presence will also allow you to:
Maintain a competitive industry advantage
Streamline your brand identity
Improve search engine rankings and site performance
Reduce long-term digital marketing costs
There are many reasons to refresh your website including your website being outdated.
Why Do I Need a Website Refresh in 2021?
With the benefits outlined above in mind, let’s look at some common reasons why it’s time for you to start the process of updating your website.
1. Your Website is Outdated
Anything built more than three years ago is considered an older website by today’s standards. As technology rapidly expands and we see more and more advanced features and functionalities become available, your online presence is suffering if you’re not staying on top of the latest trends in web development.
Aside from functionality, your design is likely outdated as well, which doesn’t do you any favors when it comes to leaving a lasting impression on potential customers. As a rule of thumb, if your site looks bad to you, it looks bad to your audience, and you’re past due for an update.
2. Your Content is Not Optimized for Mobile Devices
Mobile devices are quickly overtaking desktop computers as our primary tools for browsing the web, so a mobile-friendly design should be on your list of non-negotiables when working on updating your website. A responsive or adaptive website design is good, but an optimized, mobile-friendly site is even better!
An up to date website prioritizes user experience.
3. Your Current Design Doesn’t Prioritize User Experience
The problems that stem from a poorly designed user experience are as far-reaching as the benefits of an updated website. If your navigation is based on outdated best practices, it’s time for an update. If visitors can’t find what they’re looking for in two clicks or less, it’s time for an update. If you’re using flashy plugins that cause slow loading pages without improving the overall user experience, it’s time for an update.
Today’s users demand efficiency, so it’s your job (or rather, your web development team’s job) to give it to them!
4. Your Load Time is Slow
A slow-loading website isn’t just an annoyance that causes potential customers to leave your site—although 40% of users will leave if your page takes longer than three seconds to load. Load time also affects your search engine ranking. There are a lot of things that could be causing your slow load times, but some common reasons include:
Images aren’t optimized
Too many redirects
Too many plugins
Slow server response time
5. You’ve Updated Your Branding
If you’ve recently given your brand a facelift, now is the best time to apply those changes to your website and really wow your customers!
More than any other time, a re-brand is the perfect opportunity to make a splash by giving your online presence the full treatment—starting with a new website design that complements your updated brand identity and takes advantage of the latest web development trends proven to help your small business reach its goals.
