Singles? A broad target of all ages
Posted: Tue Dec 17, 2024 4:56 am
To give you an idea of the scope of this target, you should know that singles from all over the world have beaten happy couples. In fact, it is estimated that there are more than two billion single people in the world and that they include people of all ages. Obviously, Singles Day offers are not only valid for those who are actually single, but single men and women are a potential target audience for your marketing strategy dedicated to Singles Day that is definitely appealing.
These numbers reflect a cultural shift that has made Singles Day not only a celebration of one's status, but also an opportunity to indulge in exclusive and self-gratifying shopping, in the face of those who prepare months in advance to celebrate Valentine's Day. It is no coincidence that many brands exploit revenge purchasing, or the contrast with Valentine's Day, to make single buyers more aggressive and inclined to purchase.
How to Promote Your Singles Day Marketing Strategy
To make the most of this occasion, remember that online sales buy bulk sms service are the ones that are most affected by this day on the calendar, so you will have to make the most of your website, your social pages or engage your target audience with dedicated online tools.
Nearly 90% of Singles Day sales happen on mobile devices, which means mobile first is the number one goal in your strategy.
Here are some ideas to integrate into your Singles Day marketing strategy:
Identify the target and adjust the Tone of Voice
A good strategy that respects itself must always be based on reliable numbers and data.
Get your CRM and identify the target population you want to refer to . Segmenting the database is important regardless and this will help you create ad hoc content and avoid the risk of being unconvincing. Based on the target audience you can calibrate the language to use, colors, type of message, etc.
These numbers reflect a cultural shift that has made Singles Day not only a celebration of one's status, but also an opportunity to indulge in exclusive and self-gratifying shopping, in the face of those who prepare months in advance to celebrate Valentine's Day. It is no coincidence that many brands exploit revenge purchasing, or the contrast with Valentine's Day, to make single buyers more aggressive and inclined to purchase.
How to Promote Your Singles Day Marketing Strategy
To make the most of this occasion, remember that online sales buy bulk sms service are the ones that are most affected by this day on the calendar, so you will have to make the most of your website, your social pages or engage your target audience with dedicated online tools.
Nearly 90% of Singles Day sales happen on mobile devices, which means mobile first is the number one goal in your strategy.
Here are some ideas to integrate into your Singles Day marketing strategy:
Identify the target and adjust the Tone of Voice
A good strategy that respects itself must always be based on reliable numbers and data.
Get your CRM and identify the target population you want to refer to . Segmenting the database is important regardless and this will help you create ad hoc content and avoid the risk of being unconvincing. Based on the target audience you can calibrate the language to use, colors, type of message, etc.