Sending an effective sales prospecting email is not as easy as it seems! There are a few rules to follow. Some may seem anecdotal, but they strongly affect your opening, click-through or even conversion rates. In this article, discover our tips to improve the effectiveness of your email prospecting .
7 Tips for Starting an Effective Email Campaign
Collecting emails legally
The way you collect email addresses is very important. To comply vp facility managers email lists with the law , you are required to go through a process called " opt-in ." This allows you to obtain consent from the recipient.
Simple opt-in . One of your contacts fills out a sign-up form and then clicks "submit." The information is automatically logged into your email software.
Double opt-in . This involves an extra step, but is still easy to use. The contact receives an email to confirm their subscription to your mailing list. Once they have clicked on the link to validate, they are added to your database. The advantage of this practice? You are sure that the email address is linked to a valid inbox. It is a great way to combat fake sign-ups.
Segment your audience to deliver relevant content
You shouldn't send the same email to all your contacts. It's essential to target your audience based on profiles (interests, progress in the buying process, etc.). Ideally, you should gather prospects who are at the same stage of the buyer's journey into a dedicated list. To get their attention, you should send them useful content at each stage.
Throughout the year, the scenarios and events that offer the highest performance are:
Follow-up visits without purchase (generating a total of 10.4 million euros).
Welcome emails (€7.1 million).
Abandoned cart reminders (5.6 million euros).
Cross-selling (3.8 million euros).
Black Friday (around 626,000 euros).
Take care of your deliverability
To ensure the success of your prospecting , it is important that the emails you send are well received by your customers. You must avoid at all costs that emails end up in spam. If they do, the chances of them being read in time are very low.
The quality of your emails influences their deliverability. Make sure you take care of the subject line. For example, talking about money or putting the word “free” in the subject line has an impact. Include an unsubscribe link. Don’t send too many emails at once to avoid overexposing your contacts.
