The idea behind this article is far from the way many people view copywriting, which is that in the battle for the reader's attention, the most creative text always wins. It's appropriate to set goals to europe cell phone number list exceed expectations, and there's always room for creativity, even when it comes to customer problems. But in general, good copywriting is not so much about coming up with the right words and phrases, but rather about expressing them.
If you are trying to persuade people to do something or buy something, you must use their language - the language they hear every day and the language they think in.
Professional copywriters use research and surveys in their work, the analysis of the results of which ensures the creation of a convincing text and increased conversion.
Defining your audience and its segments
There's a huge difference between converting a new user on your home page and re-engaging someone who added a product to their cart and then abandoned it.
To determine the customer profiles of the different audience segments you are targeting with your copy, it is worth conducting research on each segment.
