Calls to Action (CTAs) – the cornerstones of lead generation

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The process of converting a prospect into a lead often begins with a prominently placed call to action. This is usually linked to gated content or other offers and contains requests such as "Download now", "Arrange a demo", "Buy now" or "Find out more". When the prospect clicks on the CTA, they are taken to a landing page with an integrated contact form, where they can enter their personal data and thus become a lead.

Our tip: An eye-tracking study has shown that website phone number list visitors first look at the content in the top left of a page. Then their eyes move further down and to the right, in the shape of an "F". To take advantage of this reading pattern, you should place your most important CTAs within this F shape.




Landing page – the linchpin of lead generation
From gated content to calls to action to landing pages with integrated forms: landing pages are the linchpin of lead generation. That's exactly why you should link each of your marketing campaigns and each offer you create to a customized landing page. Various components also play an important role in the performance of landing pages. For example, the design, the length of the form or the social proof.