How do we explain the huge difference in market share between search engines? And how does this relate to Trustpilot rankings or Twitter followers?
Let's find out by taking a look at the pros and cons of different search engines.
Google
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The pros
Its size and its reputation.
As of June 2021, Google held 87.76% of the free spain number for whatsapp search market share .
With the largest number of followers on Twitter and its top ranking on Trustpilot, Google is clearly popular among the general public.
Its extra features.
It has free extra features like Google Maps, Google Books, and Google Scholar.
It integrates seamlessly with other Google accounts — Analytics, Gmail, YouTube, etc. — making it very convenient for users who want to do more than just search.
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The cons
Sells data to third parties.
It takes data from emails (and uses it to show users relevant ads).
DuckDuckGo
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The pros
Your privacy.
Perhaps the biggest and most unique benefit of DuckDuckGo is that it does not track, collect, or store any of your data – this means maximum privacy.
Its dimensions.
As of June 2021, DuckDuckGo has received an average of 81 billion queries from around the world, a huge increase from 2020 searches (less than 24 billion queries worldwide). Clearly, this search engine is growing rapidly and is worth keeping an eye on.
Its transparency.
You know you're seeing the same results as anyone else doing the same search because there's no targeting or profiling influencing your search results.
Its easily customizable interface.
The interface is easy to customize to your wants and needs.
What are the pros and cons of the most used search engines?
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