What is Email Outreach?
Posted: Tue Dec 17, 2024 5:43 am
Email outreach is not spam. It's about carefully researching people who would really find your content useful, sharing it, and asking them to take action if they like what they see.
But many people get this process wrong, and many of us have probably been the recipient of a bad outreach email.
To show an example, take a look at german whatsapp number the following:
Bad Outreach Email
This was an outreach email to a children's toy retailer. But it was sent by a company asking for a link to one of their marketing and SEO posts.
Frankly, it's no wonder outreach gets a bad rap when emails like this are sent to businesses.
For starters, asking a children's toy retailer to link to an article about marketing makes no sense, especially if it's an article about Disney.
And secondly, a link to this company from a marketing blog makes equally little sense.
This is a clear example of outreach done badly and a demonstration of what not to do .
But it's also no secret that Outreach is widely misunderstood and often gets a bad reputation for the wrong reasons.
Outreach or outreach emails are often considered spam by recipients because so many marketers fail to execute this process properly and blindly send emails to as many people as possible, regardless of whether they are interested or not.
And that is the totally wrong approach to take.
But many people get this process wrong, and many of us have probably been the recipient of a bad outreach email.
To show an example, take a look at german whatsapp number the following:
Bad Outreach Email
This was an outreach email to a children's toy retailer. But it was sent by a company asking for a link to one of their marketing and SEO posts.
Frankly, it's no wonder outreach gets a bad rap when emails like this are sent to businesses.
For starters, asking a children's toy retailer to link to an article about marketing makes no sense, especially if it's an article about Disney.
And secondly, a link to this company from a marketing blog makes equally little sense.
This is a clear example of outreach done badly and a demonstration of what not to do .
But it's also no secret that Outreach is widely misunderstood and often gets a bad reputation for the wrong reasons.
Outreach or outreach emails are often considered spam by recipients because so many marketers fail to execute this process properly and blindly send emails to as many people as possible, regardless of whether they are interested or not.
And that is the totally wrong approach to take.