Adopt an experimentation mindset
Posted: Tue Dec 17, 2024 5:47 am
We are all humans trying to navigate this unprecedented situation as best we can. When tensions rise and deadlines become less flexible, take a moment to consider the intentions behind each person.
Small actions matter, and we can all improve how we do them every day. Whenever possible, start and end your week with five personal calls to your team members and clients. Also, try to start every email with a “Good morning” or “Good afternoon,” and take a moment at the end of every call to simply ask, “How are you?” A small gesture of humanity goes a long way.
They say that crises should not be wasted, and keeping this idea in mind has served us well during the current situation.
Uncertainty gives us more freedom to adopt an 80/20 mindset—that is, the idea linkedin database that 80% of the impact we create for clients will come from 20% of our efforts. To find that 20%, we need to experiment with new technologies, media platforms, or creative strategies .
It’s encouraging to see how many brands are taking this kind of approach right now, with experiments ranging from using animations and video clips instead of in-person filming, to applying common sense to avoid ads that feature “out-of-home” imagery. For example, one of our retail clients started using search data to drive decisions to promote products people want, rather than waiting for sales data, which can take a while.
This is an opportunity to spend more time actively looking for ways to help customers and less time talking about it.
Over the past few months, we’ve implemented entirely new business models and transformed the way we work with clients. We’ve learned not to use five-page briefs when one page or even a simple email will do. This is an opportunity to spend more time actively looking for ways to help clients and less time talking about it.
More than anything, it’s an opportunity to unite our efforts and focus them on what’s most important. Over the past month, I’ve been inspired by a host of leaders who have managed to look beyond themselves to focus on job preservation, job creation, and public health. When a long-time client shared a recent post about the challenges we’re all facing, the last sentence stuck in my memory: “We will win as a team and for the whole team . ”
This idea perfectly captures why there are much more important things to worry about than just revenue. Great companies and associations are made up of people . There are no secrets or shortcuts to helping your customers and partners in a time of crisis. It all comes down to acting quickly, showing empathy, being brave in dealing with uncertainty, and meeting goals.
Small actions matter, and we can all improve how we do them every day. Whenever possible, start and end your week with five personal calls to your team members and clients. Also, try to start every email with a “Good morning” or “Good afternoon,” and take a moment at the end of every call to simply ask, “How are you?” A small gesture of humanity goes a long way.
They say that crises should not be wasted, and keeping this idea in mind has served us well during the current situation.
Uncertainty gives us more freedom to adopt an 80/20 mindset—that is, the idea linkedin database that 80% of the impact we create for clients will come from 20% of our efforts. To find that 20%, we need to experiment with new technologies, media platforms, or creative strategies .
It’s encouraging to see how many brands are taking this kind of approach right now, with experiments ranging from using animations and video clips instead of in-person filming, to applying common sense to avoid ads that feature “out-of-home” imagery. For example, one of our retail clients started using search data to drive decisions to promote products people want, rather than waiting for sales data, which can take a while.
This is an opportunity to spend more time actively looking for ways to help customers and less time talking about it.
Over the past few months, we’ve implemented entirely new business models and transformed the way we work with clients. We’ve learned not to use five-page briefs when one page or even a simple email will do. This is an opportunity to spend more time actively looking for ways to help clients and less time talking about it.
More than anything, it’s an opportunity to unite our efforts and focus them on what’s most important. Over the past month, I’ve been inspired by a host of leaders who have managed to look beyond themselves to focus on job preservation, job creation, and public health. When a long-time client shared a recent post about the challenges we’re all facing, the last sentence stuck in my memory: “We will win as a team and for the whole team . ”
This idea perfectly captures why there are much more important things to worry about than just revenue. Great companies and associations are made up of people . There are no secrets or shortcuts to helping your customers and partners in a time of crisis. It all comes down to acting quickly, showing empathy, being brave in dealing with uncertainty, and meeting goals.