In the Italian B2B market, where competition is often represented by historic brands with decades – or even centuries – of tradition and corporate culture behind them, you will be able to convert your contacts into customers only if you are able to effectively communicate the value of the products or services you offer and the elements that distinguish you from your competitors.
You will therefore have to work on your B2B brand awareness , making your Unique georgia phone number library Selling Proposition and your Value Proposition clear on your communication channels and in your sales pitches – respectively the specific advantage that your company offers and the package of products and services that you propose to customers.
Acquiring new B2B customers: where to start? | Lead Champion
By making your positioning clear with respect to competitors with brand awareness, you will be able to start your search for customers among Italian B2B companies with an extra gear, but also obtain long-term results in the long sales cycles that characterize this market.
One of the main touchpoints for the B2B sector in Italy is LinkedIn : with over 16 million registered users across the country, this social network represents one of the main platforms for increasing your brand awareness and generating qualified leads among targeted Italian B2B companies.
