Choose the optimization location: Choose where you want to direct traffic, with options including your website or your mobile app.
How to run TikTok ads – Step 2.1 Name ad gro italy whatsapp number listup and choos optimization location
Choose your placements: Choose to select your placements manually, or select the automation placement option, which is perfectly sufficient. You can also set advanced settings for your campaigns, including comment visibility, sharing options, download access, and brand safety measures.
How to run TikTok ads –Step 2.3 Choose placements
Set your audience targeting options: TikTok offers excellent targeting options, including location, demographics, income, devices, interests, and behaviors, plus retargeting and lookalike audiences. The reach meter on the right will help you refine your targeting criteria.
How to run TikTok ads – Step 2.4 Set audience targeting
Manage your budget: A daily budget will keep your campaigns running as long as your credit card is working and there’s no end date. A lifetime budget will determine how much your campaign can spend before it’s done, though there is no guarantee over budget pacing.
How to run TikTok ads – Step 2.5 Manage budget
Manage your schedule: Set your start time and an optional end time. You can also enable "dayparting," which shows your ad only on certain days of week and/or times of the day. In general, it’s not recommended to use dayparting unless there’s a specific strategy involved.
Customize bidding strategies: New users of TikTok ads might choose to leave this section alone, but you can change your optimization goal and set an optional cost cap per click or target CPA.
How to run TikTok ads – Step 2.7 Bidding Strategy
3. Create Your Ads
How to run TikTok ads – Step 3 Create Ad
Here’s what you need to do:
Enable or disable “Identity” features, which uses TikTok to deliver Spark Ads to increase brand awareness
Choose the ad format — single video or carousel image
Upload your video or images
Write ad copy to show up at the bottom of the ad (100-character limit)
Select a call-to-action (CTA) button.
This final step involves building the actual creative your audience will see.
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