How to integrate email marketing and social media
Posted: Tue Dec 03, 2024 7:12 am
Do you want to improve the results of your email marketing and social media campaigns? In this post, we tell you how to integrate both strategies effectively.
Picture of Teenvio
Teenvio
20 Jun 2020
Reading: 6'
Like kids with a new toy, many brands left email marketing and other marketing strategies behind after the emergence of Social Media Marketing. It was something new and seemed to appeal to everyone, that is, to all types of audiences.
However, over the years, companies or brand owners could see that this “new toy” was not giving the results expected by everyone, or the ROI was not reaching its optimal number when talking about sales.
« Social media has never been a suitable medium for direct sales, it is not pure e-commerce. »
In terms of reach or coverage of messages on Facebook, the vp compliance email lists social network par excellence, we have been able to observe how little by little the edgerank (the algorithm that determines which organic publications are shown to users in the news feed) was harming company and brand pages . Specifically, the last major change that took place in January of this year was an almost definitive setback for brands that caused some of them to abandon or reduce their budget on this channel.
So some have turned to email marketing , which involves nurturing customers through emails that arrive at the ideal time, meaning messages that aim to accompany a lead until they decide to make a purchase.
On the other hand, if a current or prospective customer has subscribed to a brand's newsletters in exchange for a downloadable eBook , for example, a brand has a solid database and can keep track of its customers in order to send them messages at the most appropriate time.
« On the other hand, social media is also very beneficial, and a good Social Media strategy is not a bad thing when it comes to digital marketing efforts. «
Therefore, it is advisable not to leave aside either of the two strategies, since it turns out that, together, the results can be very beneficial for your brand.
social-network-buttons
The truth is that social networks will not die tomorrow, even though there are many prophets of doom who have already written them off, since, according to studies, more and more users are joining Facebook and spending more hours on social networks . In this article about how to make money with a Facebook page , for example, it is better understood.
Meanwhile, studies show that even Millennials use their emails daily , and prefer it for receiving advertising over other channels.
« The important thing about all this that we are introducing is that there is a solution: integrate email marketing with social networks or vice versa. «
It turns out that it is positive, possible and essential that these two strategies go hand in hand to make your marketing strategy more complete and profitable. So pay attention to these creative ways in which you can integrate your Social Media Marketing into your Email Marketing.
Do indirect email marketing from social networks
In Facebook and LinkedIn groups, members receive an email every time someone comments or leaves interesting content in the same group. This obviously depends on how the user has configured the frequency of receiving notifications via email.
To be in a group and send content that reaches your leads in their respective emails, two things are necessary:
Have a well-established social media content marketing strategy
Keep in mind the problems or needs of your target audience
With this, you just have to make posts or leave comments in the groups so that Facebook or LinkedIn sends emails to your users notifying them about your update.
First of all, the content generated must be 100% quality, and if you put yourself in the mind of your audience for a moment, you would probably want to receive emails about new, but useful content in the group you joined.
So, focus on cultivating these groups with useful content for your audience and take advantage of that extra email outreach that social media provides to members of these groups.
Include social media icons in your emails
By social sharing we mean sharing the content of your emails to your customers by including social media icons in them. At teenvio.com we give you the option of adding social media sharing buttons to your newsletter.
share social networks
Social sharing increases email CTR by 158%.
Alternatively, you may use “click to tweet” to text fragments of your content to make it easy to share quotes from your newsletter on social media; knowing the best times to tweet will help you send your newsletter at the right time.
We can also recommend that in the case of your newsletter subscription confirmation emails or any transactional email , you place an attractive CTA that leads to your social networks.
Upload your database to social networks
Another way to integrate email marketing and social media is to leverage your subscriber list and use it to expand your following or deliver branded content to them via social media. But how do you do this?
You can create targeted ads from the Ads Manager on Facebook and direct that campaign to members of your database who are on this social network.
By clicking on the “Create a custom audience” option and choosing “Customer file”, you will have the option to upload your database or choose more specific groups of your contacts.
« This way, you will reach customers who are already subscribed and interested in your newsletters, in other words, they will be quality followers. »
Carrying out an appropriate email marketing strategy that favors conversions and translates into sales in the case of e-commerce, and with social networks to create engagement in your community by taking advantage of the benefits of social media, is undoubtedly a mix that will help improve the ROI of your marketing investment.
Picture of Teenvio
Teenvio
20 Jun 2020
Reading: 6'
Like kids with a new toy, many brands left email marketing and other marketing strategies behind after the emergence of Social Media Marketing. It was something new and seemed to appeal to everyone, that is, to all types of audiences.
However, over the years, companies or brand owners could see that this “new toy” was not giving the results expected by everyone, or the ROI was not reaching its optimal number when talking about sales.
« Social media has never been a suitable medium for direct sales, it is not pure e-commerce. »
In terms of reach or coverage of messages on Facebook, the vp compliance email lists social network par excellence, we have been able to observe how little by little the edgerank (the algorithm that determines which organic publications are shown to users in the news feed) was harming company and brand pages . Specifically, the last major change that took place in January of this year was an almost definitive setback for brands that caused some of them to abandon or reduce their budget on this channel.
So some have turned to email marketing , which involves nurturing customers through emails that arrive at the ideal time, meaning messages that aim to accompany a lead until they decide to make a purchase.
On the other hand, if a current or prospective customer has subscribed to a brand's newsletters in exchange for a downloadable eBook , for example, a brand has a solid database and can keep track of its customers in order to send them messages at the most appropriate time.
« On the other hand, social media is also very beneficial, and a good Social Media strategy is not a bad thing when it comes to digital marketing efforts. «
Therefore, it is advisable not to leave aside either of the two strategies, since it turns out that, together, the results can be very beneficial for your brand.
social-network-buttons
The truth is that social networks will not die tomorrow, even though there are many prophets of doom who have already written them off, since, according to studies, more and more users are joining Facebook and spending more hours on social networks . In this article about how to make money with a Facebook page , for example, it is better understood.
Meanwhile, studies show that even Millennials use their emails daily , and prefer it for receiving advertising over other channels.
« The important thing about all this that we are introducing is that there is a solution: integrate email marketing with social networks or vice versa. «
It turns out that it is positive, possible and essential that these two strategies go hand in hand to make your marketing strategy more complete and profitable. So pay attention to these creative ways in which you can integrate your Social Media Marketing into your Email Marketing.
Do indirect email marketing from social networks
In Facebook and LinkedIn groups, members receive an email every time someone comments or leaves interesting content in the same group. This obviously depends on how the user has configured the frequency of receiving notifications via email.
To be in a group and send content that reaches your leads in their respective emails, two things are necessary:
Have a well-established social media content marketing strategy
Keep in mind the problems or needs of your target audience
With this, you just have to make posts or leave comments in the groups so that Facebook or LinkedIn sends emails to your users notifying them about your update.
First of all, the content generated must be 100% quality, and if you put yourself in the mind of your audience for a moment, you would probably want to receive emails about new, but useful content in the group you joined.
So, focus on cultivating these groups with useful content for your audience and take advantage of that extra email outreach that social media provides to members of these groups.
Include social media icons in your emails
By social sharing we mean sharing the content of your emails to your customers by including social media icons in them. At teenvio.com we give you the option of adding social media sharing buttons to your newsletter.
share social networks
Social sharing increases email CTR by 158%.
Alternatively, you may use “click to tweet” to text fragments of your content to make it easy to share quotes from your newsletter on social media; knowing the best times to tweet will help you send your newsletter at the right time.
We can also recommend that in the case of your newsletter subscription confirmation emails or any transactional email , you place an attractive CTA that leads to your social networks.
Upload your database to social networks
Another way to integrate email marketing and social media is to leverage your subscriber list and use it to expand your following or deliver branded content to them via social media. But how do you do this?
You can create targeted ads from the Ads Manager on Facebook and direct that campaign to members of your database who are on this social network.
By clicking on the “Create a custom audience” option and choosing “Customer file”, you will have the option to upload your database or choose more specific groups of your contacts.
« This way, you will reach customers who are already subscribed and interested in your newsletters, in other words, they will be quality followers. »
Carrying out an appropriate email marketing strategy that favors conversions and translates into sales in the case of e-commerce, and with social networks to create engagement in your community by taking advantage of the benefits of social media, is undoubtedly a mix that will help improve the ROI of your marketing investment.